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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Westergaa

Condition:
Good
This is a used book in good condition and may show some signs of use or wear .
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eBay item number:404824677382
Last updated on Feb 28, 2024 07:57:49 SGTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“This is a used book in good condition and may show some signs of use or wear .”
ISBN
9780814437315
Book Title
Get Scrappy : Smarter Digital Marketing for Businesses Big and Small
Item Length
8.5 in
Publisher
Amacom
Publication Year
2016
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1.1 in
Author
Nick Westergaard
Genre
Computers, Business & Economics
Topic
Marketing / Multilevel, Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Digital Media / General
Item Width
5.9 in
Item Weight
13.8 Oz
Number of Pages
240 Pages

About this product

Product Information

It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy Weaving hacks, tips, idea starters, and more, chief brand strategist Nick Westergaard has provided in Get Scrappy a plan of attack for businesses of any size to: - Demystify digital marketing in a way that makes sense for your business- Do more with less- Build a strong brand with something to say- Create relevant and engaging content for your social media platforms- Spark dialogue with your community of customers- Measure what matters- And moreThe result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach

Product Identifiers

Publisher
Amacom
ISBN-10
0814437311
ISBN-13
9780814437315
eBay Product ID (ePID)
219144075

Product Key Features

Book Title
Get Scrappy : Smarter Digital Marketing for Businesses Big and Small
Author
Nick Westergaard
Format
Hardcover
Language
English
Topic
Marketing / Multilevel, Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Digital Media / General
Publication Year
2016
Illustrator
Yes
Genre
Computers, Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
8.5 in
Item Height
1.1 in
Item Width
5.9 in
Item Weight
13.8 Oz

Additional Product Features

Intended Audience
Trade
Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.1265.W473
Edition Description
Special
Reviews
"...packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." -- Inc, "...this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." -- Inc, "Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess…and lands on your shelf of go to resources." -- Lead, Follow...or Get out of the Way, "…this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." -- Inc, "…provides an entire system for scrappy marketing, starting with the steps you can't miss…a practical guide to helping you achieve big results on a small budget." Mashable, "...distills a realm of marketing know-how into chunks even a small organization can capitalize on." -- Online Searcher, "...demystifies digital marketing so that it will make sense to and for any business....with lots of good examples, the book shows businesses exactly how to do more with less."-- Retail Observer, "…packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." -- Inc, "…demystifies digital marketing so that it will make sense to and for any business….with lots of good examples, the book shows businesses exactly how to do more with less."-- Retail Observer, "Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess...and lands on your shelf of go to resources." -- Lead, Follow...or Get out of the Way, "...provides an entire system for scrappy marketing, starting with the steps you can't miss...a practical guide to helping you achieve big results on a small budget." -Mashable, "…offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." -- Martin Zwilling, Forbes.com, "...offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." -- Martin Zwilling, Forbes.com
Copyright Date
2016
Lccn
2015-045508
Dewey Decimal
658.8/72
Dewey Edition
23

Item description from the seller

Once Upon a Time Books Inc

Once Upon a Time Books Inc

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