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The Mom Test: How to talk to - Paperback, by Fitzpatrick Rob - Very Good

US $14.32
ApproximatelyS$ 18.55
Condition:
Very Good
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:404798692578
Last updated on Oct 09, 2025 21:40:20 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Type
Textbook
ISBN
9781492180746
Category

About this product

Product Identifiers

Publisher
CreateSpace
ISBN-10
1492180742
ISBN-13
9781492180746
eBay Product ID (ePID)
203585147

Product Key Features

Book Title
Mom Test : How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Number of Pages
136 Pages
Language
English
Publication Year
2013
Topic
Entrepreneurship, Commerce
Illustrator
Yes
Genre
Business & Economics
Author
Rob Fitzpatrick
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
8.2 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Dewey Edition
23
Dewey Decimal
658.45
Synopsis
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
LC Classification Number
HF5718.F5 2013

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