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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
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Located in: Madison, Wisconsin, United States
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Estimated between Fri, 3 May and Sat, 4 May to 43230
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eBay item number:404201291820
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Item specifics
- Condition
- ISBN
- 9780814437117
- EAN
- 9780814437117
- Book Title
- Sell with a Story : How to Captûre Attention, Build Trust, and Close the Sale
- Item Length
- 9.4in
- Publisher
- Amacom
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Genre
- Business & Economics, Performing Arts
- Topic
- Sales & Selling / Management, Business Communication / General, Storytelling, Management, Sales & Selling / General
- Item Width
- 6.5in
- Item Weight
- 19.6 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution* And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency...and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Product Identifiers
Publisher
Amacom
ISBN-10
0814437117
ISBN-13
9780814437117
eBay Product ID (ePID)
220625873
Product Key Features
Book Title
Sell with a Story : How to Captûre Attention, Build Trust, and Close the Sale
Format
Hardcover
Language
English
Topic
Sales & Selling / Management, Business Communication / General, Storytelling, Management, Sales & Selling / General
Publication Year
2016
Genre
Business & Economics, Performing Arts
Number of Pages
304 Pages
Dimensions
Item Length
9.4in
Item Height
1.1in
Item Width
6.5in
Item Weight
19.6 Oz
Additional Product Features
Age Range
18-18
Number of Volumes
1 Vol.
Lc Classification Number
Hf5438.25.S6425 2016
Edition Description
Special
Reviews
"...shows how poignant it can be when you're being relatable and human even while convincing someone to buy...great read for anyone in business." -- AdPulp, "If you are in sales, this book is a must read, go and get it now...a powerful and well-written book..." -Quella's Reviews, "Storytelling expert, Paul Smith shares practical strategies to draw people in and actively engage them using stories…helps salespeople discover a new tool for dramatically better results." Leadership Tools, "I'm a big fan of Paul's earlier best-sellers...and, the newest installment in the series is equally good, informative, practical and actionable." -- Eric Jacobson On Management and Leadership, "…shows you how to pick the right story and craft a compelling and memorable narrative that will make your sales (and marketing) more effective….appendices are worth the price of the book alone." Artillery Marketing, "...one of those books that you could just keep reading and reading...very engaging, inspirational and considerate... it will get you thinking about how you communicate." -- Autamme, "This powerful and practical guide gives you the tools you need to turn your experiences into stories that sell." -Ten Fold, "I appreciated the many examples and how he lead me through the methods of identifying what's a story and what's not. It was clear, and it clicked for me." -- Small Business Branding, "…critical for entrepreneurs selling their startup to investors, strategic partners, and customers." -- Martin Zwilling, Huffington Post, "Perfectly describes why storytelling is important for building rapport, and even though he directs his advice to salespeople, it makes sense for scientists as well." -Science Magazine, "...shares practical strategies to draw people in and actively engage them using stories rather than relying on the traditional, logical and dry sales pitch." -- Leadership Tools, "...one of those books that you could just keep reading and reading…very engaging, inspirational and considerate… it will get you thinking about how you communicate." -- Autamme, "Best way to 'sell anything' is with a story. If you are in urgent need of expert advice on how to gain that unique competitive advantage, look no further." -San Francisco Review of Books, "...critical for entrepreneurs selling their startup to investors, strategic partners, and customers." -- Martin Zwilling, Huffington Post, "...a rich compilation of story techniques that can improve any persuasion process. Though it's aimed at salespeople, anyone who has to influence others will benefit from the ideas." --Forbes, "[Smith's]earlier books have catapulted him to acclaim, and Sell with a Story is destined to be equally well received, and not just by those who are in sales." -- The Chronicle Herald, "Storytelling expert, Paul Smith shares practical strategies to draw people in and actively engage them using stories...helps salespeople discover a new tool for dramatically better results." -Leadership Tools, "…a tool for your success toolbox that few people have and harness. Yet, it's irrefutable that we all need it...and it's a tool we can all get and start using now." -- The Ziglar Show, ...a no-nonsense...must-read, especially for people working in small businesses.'' -- Retailing Insight|9780814437117|, "...think of a sales pitch as foul-tasting medicine, and a sales story as a spoonful of sugar to help the medicine go down in a most delightful way." -- Artillery Marketing, "Takes the art of using the story to sell something to the next level…great book for anyone in sales or looking to enter the field." -- Tulsa Book Review, "This powerful and practical guide gives you the tools you need to turn your experiences into stories that sell." Ten Fold, "[Paul Smith is the] author of three books on harnessing the power of storytelling for some of the most important work we do as humans: Lead with a Story , Sell with a Story and Parenting with a Story ." -- Business Management Daily, "…a rich compilation of story techniques that can improve any persuasion process. Though it's aimed at salespeople, anyone who has to influence others will benefit from the ideas." -Forbes, "If you are in sales, this book is a must read, go and get it now...a powerful and well-written book…" Quella's Reviews, "...practical information on how a story can add value to the products you're selling as your customers will be emotionally invested in the story that goes with the product." --Helping Sales Radio, "Buying decisions aren't all about the numbers. Emotions also play an important role...How do you sell to emotions? Through stories." -- Jim Pawlak, Biz Books columnist, "Entertaining, easy to read, and above all incredibly useful, this book is helpful for both salesmen and small-business owners alike." -- Portland Book Review, "The book is packed with insightful things about the way humans build trust and the role of stories in that process...very convincing argument for why you need to tell better stories in your sales presentations." -- In the Arena, Anthony Iannarino, "Takes the art of using the story to sell something to the next level...great book for anyone in sales or looking to enter the field." -- Tulsa Book Review, "Any successful salesperson realizes the power of stories and this is the book you need to improve yours." -- Knights on the Road, "...shows you how to pick the right story and craft a compelling and memorable narrative that will make your sales (and marketing) more effective....appendices are worth the price of the book alone." -Artillery Marketing, "Perfectly describes why storytelling is important for building rapport, and even though he directs his advice to salespeople, it makes sense for scientists as well." Science Magazine, "...a tool for your success toolbox that few people have and harness. Yet, it's irrefutable that we all need it...and it's a tool we can all get and start using now." -- The Ziglar Show
Copyright Date
2016
Target Audience
Trade
Lccn
2016-017357
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404201291820
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Item location:
Madison, Wisconsin, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Fri, 3 May and Sat, 4 May to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
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Sales Tax for an item #404201291820
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| The seller will not accept returns for this item. |
Seller feedback (33,371)
k***t (40)- Feedback left by buyer.
Past month
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Super fast shipping. Packaged with care. Cd was mint.
j***. (183)- Feedback left by buyer.
Past month
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Great seller. Packaged well. Shipped fast. Thanks!
e***a (330)- Feedback left by buyer.
Past month
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Perfect! Thanks!!