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Focus Groups: Theory and Practice by David W Stewart: Used

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Focus Groups: Theory and Practice
Publication Date
2014-03-20
Edition Number
3
Pages
224
ISBN
9781452270982

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1452270988
ISBN-13
9781452270982
eBay Product ID (ePID)
171833076

Product Key Features

Number of Pages
224 Pages
Publication Name
Focus Groups : Theory and Practice
Language
English
Subject
Sociology / General, Research
Publication Year
2014
Type
Textbook
Author
Prem N. Shamdasani, David W. Stewart
Subject Area
Social Science
Series
Applied Social Research Methods Ser.
Format
Trade Paperback / Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
10.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
LCCN
2013-051223
Dewey Edition
23
Series Volume Number
20
Illustrated
Yes
Dewey Decimal
300.72/3
Table Of Content
1. Introduction: Focus Group History, Theory, and Practice2. Group Dynamics and Focus Group Research3. Focus Groups and the Research Toolbox4. Recruiting Focus Group Participants and Designing the Interview Guide5. The Focus Group Moderator6. Conducting the Focus Group7. Analyzing Focus Group Data8. Focus Groups in Practice9. Virtual Focus Groups and Other Group Methods10. Conclusion
Synopsis
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory., The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups., The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
LC Classification Number
H61.28.S74 2015

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