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Investor Relations: The Art and Philosophy of Effective Corporate Communications

AlibrisBooks
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US $41.16
ApproximatelyS$ 53.03
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Brand New
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Located in: Sparks, Nevada, United States
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eBay item number:403798474771
Last updated on Dec 04, 2024 19:59:44 SGTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Publication Date
2008-12-17
Pages
124
ISBN
9780557028627

About this product

Product Identifiers

Publisher
Lulu Press, Inc.
ISBN-10
0557028620
ISBN-13
9780557028627
eBay Product ID (ePID)
120721795

Product Key Features

Book Title
Investor Relations: the Art and Philosophy of Effective Corporate Communications
Number of Pages
122 Pages
Language
English
Publication Year
2008
Topic
Industrial Management, General, Business
Genre
Biography & Autobiography, Business & Economics
Author
Thomas J. Lauria
Format
Hardcover

Dimensions

Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.

Item description from the seller

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AlibrisBooks

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