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The Dynamics of Advertising [Paperback] Botterill, Jackie; MacRury, 706

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eBay item number:402882977943

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9789058230850
EAN
9789058230850
Subject Area
Business & Economics, Social Science
Publication Name
Dynamics of Advertising
Item Length
9.2 in
Publisher
Routledge
Subject
Sociology / General, Advertising & Promotion
Publication Year
2000
Type
Textbook
Format
Uk-B Format Paperback
Language
English
Item Height
0.6 in
Author
Barry Richards, Jackie Botterill, Iain Macrury
Item Width
6.1 in
Item Weight
21.7 Oz
Number of Pages
300 Pages

About this product

Product Information

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Product Identifiers

Publisher
Routledge
ISBN-10
9058230856
ISBN-13
9789058230850
eBay Product ID (ePID)
2331496

Product Key Features

Author
Barry Richards, Jackie Botterill, Iain Macrury
Publication Name
Dynamics of Advertising
Format
Uk-B Format Paperback
Language
English
Subject
Sociology / General, Advertising & Promotion
Publication Year
2000
Type
Textbook
Subject Area
Business & Economics, Social Science
Number of Pages
300 Pages

Dimensions

Item Length
9.2 in
Item Height
0.6 in
Item Width
6.1 in
Item Weight
21.7 Oz

Additional Product Features

Copyright Date
2000
Target Audience
College Audience

Item description from the seller

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