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Lexus: The Relentless Pursuit by Chester Dawson: New
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Last One / 2 sold
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Located in: Sparks, Nevada, United States
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Estimated between Fri, 17 May and Tue, 21 May to 43230
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Seller information
- 98.5% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:402825609965
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Date
- 2011-04-05
- Edition Number
- 2
- ISBN
- 0470828048
- Book Title
- Lexus : the Relentless Pursuit
- Item Length
- 8.9in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Features
- Revised
- Genre
- Transportation, Business & Economics
- Topic
- Industries / Automobile Industry, General, Automotive / General, Corporate & Business History
- Item Width
- 5.9in
- Item Weight
- 16.8 Oz
- Number of Pages
- 300 Pages
About this product
Product Information
A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph--and tragedy--behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470828048
ISBN-13
9780470828045
eBay Product ID (ePID)
99552661
Product Key Features
Book Title
Lexus : the Relentless Pursuit
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Automobile Industry, General, Automotive / General, Corporate & Business History
Publication Year
2011
Genre
Transportation, Business & Economics
Number of Pages
300 Pages
Dimensions
Item Length
8.9in
Item Height
0.7in
Item Width
5.9in
Item Weight
16.8 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
2
Table of Content
Introduction and Acknowledgments xi Foreword xvii By Erwin Lui Creative Innovation Studio Manager Calty Design Research, Inc. Chapter One The Toyoda Way 1 Chapter Two Searching for Bobos 31 Chapter Three Deus Ex Machina 49 Chapter Four From Tahara to the World! 69 Chapter Five The Lexus Covenant 87 Chapter Six Zen and the Art of Automobile Maintenance 109 Chapter Seven Something Wicked This Way Comes 137 Chapter Eight Lexus Nation 159 Epilogue 177 Afterword 189 Coda 219 By Hisao Inoue Journalist and Author of Toyota Shock (Kodansha: 2009) Appendix: The Lexus Lineage (1990-2011) 235 Endnotes 239 Index 275
Copyright Date
2011
Dewey Decimal
338.7/629222
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:402825609965
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Sparks, Nevada, United States
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APO/FPO, Afghanistan, Alaska/Hawaii, Algeria, Barbados, Belarus, Brazil, French Guiana, French Polynesia, Guadeloupe, Guinea-Bissau, Iraq, Liberia, Libya, Martinique, New Caledonia, Nigeria, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Fri, 17 May and Tue, 21 May to 43230 |
| US $5.50 (approx S$ 7.44) | United States | Expedited Shipping | Estimated between Sat, 18 May and Thu, 23 May to 43230 |
| Handling time |
|---|
| Will usually post within 2 business days of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
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