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Marketing: A Very Short Introduction (Very Short Introductions)
US $8.66
ApproximatelyS$ 11.15
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Racine, Wisconsin, United States
Delivery:
Estimated between Mon, 8 Sep and Sat, 13 Sep to 94104
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eBay item number:396911489898
Item specifics
- Condition
- Release Year
- 2021
- ISBN
- 9780198827337
About this product
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198827334
ISBN-13
9780198827337
eBay Product ID (ePID)
20050027815
Product Key Features
Book Title
Marketing : a Very Short Introduction
Number of Pages
176 Pages
Language
English
Topic
Commerce, General
Publication Year
2021
Illustrator
Yes
Genre
Business & Economics
Book Series
Very Short Introductions Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
5.3 Oz
Item Length
6.9 in
Item Width
4.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-943420
Table Of Content
1. The nature of marketing2. Market research3. Marketing segmentation, targeting and positioning, and the role of branding4. Customer and buyer behaviour and the value proposition5. Marketing promotions (communications) and social media6. Price and managing channels7. Product, new product development and service marketing8. The changing nature of marketingFinal readingIndex
Synopsis
Very Short Introductions: Brilliant, Sharp, Inspiring. Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., Very Short Introductions : Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable., This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market., Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
LC Classification Number
HF5415.L4 2021
Item description from the seller
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Seller feedback (329,462)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- s***8 (12)- Feedback left by buyer.Past monthVerified purchaseKeyboard works great! looks like its in new condition and came with everything as advertised. would buy from seller again! very good value too.