Design by Nature: Using Universal Forms and Principles in Design [Voices That Ma

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Literary Movement
Naturalism
ISBN
9780321747761
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321747763
ISBN-13
9780321747761
eBay Product ID (ePID)
109056415

Product Key Features

Book Title
Design by Nature : Using Universal Forms and Principles in Design
Number of Pages
312 Pages
Language
English
Publication Year
2011
Topic
General, Aesthetics, Decorative Arts
Illustrator
Yes
Genre
Design, Art, Philosophy
Author
Maggie Macnab
Book Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
27.9 Oz
Item Length
9.1 in
Item Width
8 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
745.4
Table Of Content
Section One Memory: Remembering What We Know Chapter 1 Aesthetics: Enjoy the Ride Chapter 2 Efficiency: Go with the Flow Chapter 3 Nature's Ethics: Everyone's Business Section Two Matter: Understand and Create Chapter 4 Patterns: Nature's Dynamics Chapter 5 Shapes: Nature's Vocabulary Chapter 6 The Elements: Nature's Sensuality Section Three Motion: The Experience Enhanced Chapter 7 Structure: Building Beauty Chapter 8 Symmetry: A Balancing Act in Two or More Parts Chapter 9 Messaging: A Meaningful Medium Index
Synopsis
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature's ingenuity and use it to create beautiful and compelling designed communications. Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature's patterns and shapes into your work for more meaningful design. By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. Teaches how to understand and integrate the essential processes of nature's patterns and shapes in design Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world's leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann, In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature's ingenuity and use it to create beautiful and compelling designed communications. Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature's patterns and shapes into your work for more meaningful design. By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. Teaches how to understand and integrate the essential processes of nature's patterns and shapes in design Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world's leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann
LC Classification Number
NK1510

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