Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strateg
US $82.97
ApproximatelyS$ 106.65
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
Free Economy Shipping.
Located in: Fairfield, Ohio, United States
Delivery:
Estimated between Mon, 25 Aug and Fri, 5 Sep to 91768
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:396152162367
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783030453008
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783030453008
About this product
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030453006
ISBN-13
9783030453008
eBay Product ID (ePID)
9050396466
Product Key Features
Book Title
Rethinking Luxury Fashion : the Role of Cultural Intelligence in Creative Strategy
Number of Pages
Xxii, 191 Pages
Language
English
Topic
Marketing / General, Graphic Arts / Branding & Logo Design, Industries / General, Commerce
Publication Year
2020
Illustrator
Yes
Genre
Design, Business & Economics
Book Series
Palgrave Advances in Luxury Ser.
Format
Hardcover
Dimensions
Item Weight
16 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.827
Table Of Content
1. Defining Fashion, Luxury, and Luxury Fashion.- 2. Established Methods of classifying Luxury Fashion Brands.- 3. A New Method for the Classification of Luxury Fashion Brands.- 4. The Producers of "Newness" in Luxury Fashion.- 5. What Do We Really Consume through Luxury Fashion?.- 6. How Do We Consume Luxury Fashion?.- 7. A Close Look at Cultural Intelligence.- 8. Tim Morton's Theory of Hyperobjects.- 9. Luxury Fashion Products Addressing Cultural Changes.- 10. Luxury Marketing Strategies Based on Cultural Intelligence.- 11. Conclusions.
Synopsis
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence., Part I. Background of Luxury Fashion as a Field of Material Culture 1. Defining Fashion, Luxury, and Luxury Fashion 2. Established Methods of classifying Luxury Fashion Brands 3. A New Method for the Classification of Luxury Fashion Brands Part II. Production and Consumption of Luxury Fashion 4. The Producers of "Newness" in Luxury Fashion 5. What Do We Really Consume through Luxury Fashion? 6. How Do We Consume Luxury Fashion? Part III. Cultural Intelligence and Creativity 7. A Close Look at Cultural Intelligence 8. Tim Morton's Theory of Hyperobjects 9. Luxury Fashion Products Addressing Cultural Changes 10. Luxury Marketing Strategies Based on Cultural Intelligence Part IV. The Future of Luxury Fashion 11. Conclusions
LC Classification Number
HD9999.L85-.L854
Item description from the seller
Seller feedback (1,055,067)
- t***e (1478)- Feedback left by buyer.Past monthVerified purchasePerfect communication , super fast shipping , brand new as described
- i***l (1113)- Feedback left by buyer.Past monthVerified purchaseArrived fast. Great item. A+
- s***1 (88)- Feedback left by buyer.Past monthVerified purchaseBook was perfect shipping was long.
Seller feedback (1,055,067)
- t***e (1478)- Feedback left by buyer.Past monthVerified purchasePerfect communication , super fast shipping , brand new as described
- i***l (1113)- Feedback left by buyer.Past monthVerified purchaseArrived fast. Great item. A+
- s***1 (88)- Feedback left by buyer.Past monthVerified purchaseBook was perfect shipping was long.