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Responsive Healthcare: Marketing for a Public Service by SHEAFF (English) Paperb
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Located in: Calgary, Alberta, Canada
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Estimated between Sat, 22 Jun and Mon, 1 Jul to 43230
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eBay item number:395393030081
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780335199662
- Book Title
- Responsive Healthcare
- ISBN
- 9780335199662
- Subject Area
- Non-Classifiable, Medical
- Publication Name
- Responsive Healthcare : Marketing for a Public Service
- Item Length
- 3.5 in
- Publisher
- Mcgraw-Hill Education
- Subject
- Administration, Health Care Delivery
- Publication Year
- 2001
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.2 in
- Item Width
- 2.4 in
- Item Weight
- 0 Oz
- Number of Pages
- VI, 248 Pages
About this product
Product Information
Comprehensive coverage of all main aspects of marketing are featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0335199666
ISBN-13
9780335199662
eBay Product ID (ePID)
1943698
Product Key Features
Publication Name
Responsive Healthcare : Marketing for a Public Service
Format
Trade Paperback
Language
English
Subject
Administration, Health Care Delivery
Publication Year
2001
Type
Textbook
Subject Area
Non-Classifiable, Medical
Number of Pages
VI, 248 Pages
Dimensions
Item Length
3.5 in
Item Height
0.2 in
Item Width
2.4 in
Item Weight
0 Oz
Additional Product Features
LCCN
2001-032137
Lc Classification Number
Ra410.56.S543 2001
Table of Content
Series editor's preface Health services, public management and users Marketing for, against and beyond Marketing for healthcare commissioners Anti-marketing for health promotion Marketing in primary healthcare Marketing for secondary healthcare providers Quality management and clinical governance Consumer research in health services Marketing in a postmarket system References Index.
Copyright Date
2001
Target Audience
College Audience
Dewey Decimal
362.1/068/8
Dewey Edition
21
Illustrated
Yes
Item description from the seller
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eBay item number:395393030081
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Item location:
Calgary, Alberta, Canada
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| Will usually post within 10 business days of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as |
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