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Masaaki (Mike) Kotabe Kristiaan Helsen Global Marketing Management (Paperback)
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eBay item number:395390814598
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Global Marketing Management
- Title
- Global Marketing Management
- EAN
- 9781119888765
- ISBN
- 9781119888765
- Release Date
- 10/27/2022
- Release Year
- 2022
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
- Publication Year
- 2022
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 1.3in
- Item Length
- 9.9in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 8in
- Item Weight
- 48.1 Oz
- Number of Pages
- 800 Pages
About this product
Product Information
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management , a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today's economy and an insightful exploration of the future of marketing to an international audience. You'll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today's global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111988876x
ISBN-13
9781119888765
eBay Product ID (ePID)
2328300522
Product Key Features
Publication Name
Global Marketing Management
Format
Trade Paperback
Language
English
Publication Year
2022
Type
Textbook
Number of Pages
800 Pages
Dimensions
Item Length
9.9in
Item Height
1.3in
Item Width
8in
Item Weight
48.1 Oz
Additional Product Features
Lc Classification Number
Hf1416.K68 2023
Edition Number
9
Copyright Date
2023
Topic
Commerce, Sales & Selling / General
Lccn
2022-034918
Dewey Decimal
658.8/4
Intended Audience
College Audience
Dewey Edition
23
Genre
Business & Economics
Item description from the seller
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eBay item number:395390814598
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