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Marketing by Jim Blythe (English) Hardcover Book
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Located in: Calgary, Alberta, Canada
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eBay item number:395380065385
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781412910330
- Book Title
- Marketing
- ISBN
- 9781412910330
- Subject Area
- Business & Economics
- Publication Name
- Marketing
- Item Length
- 8.3 in
- Publisher
- SAGE Publications, The Limited
- Subject
- Marketing / General
- Publication Year
- 2006
- Series
- Sage Course Companions Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Width
- 6.2 in
- Item Weight
- 13.1 Oz
- Number of Pages
- 192 Pages
About this product
Product Information
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1412910331
ISBN-13
9781412910330
eBay Product ID (ePID)
52866791
Product Key Features
Publication Name
Marketing
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2006
Series
Sage Course Companions Ser.
Type
Textbook
Subject Area
Business & Economics
Number of Pages
192 Pages
Dimensions
Item Length
8.3 in
Item Width
6.2 in
Item Weight
13.1 Oz
Additional Product Features
Intended Audience
College Audience
Lc Classification Number
Hf5415
Table of Content
PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMThe Underpinning of MarketingThe Marketing EnvironmentConsumer BehaviourBusiness-to-Business MarketingSegmentation and TargetingMarketing Information and ResearchMarketing Communication TheoriesBranding and Brand ManagementInternational Marketing Marketing StrategyRelationship MarketingManaging ProductsPricingAdvertisingPR and SponsorshipSelling and Key-Account ManagementDirect and Online MarketingSales PromotionManaging Channels of DistributionService Marketing: People, Processes, Physical EvidenceMarketing EthicsPART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to make the Most of SeminarsEssay Writing TipsRevision Hints and TipsExam Hints and TipsTips on Interpreting Essay and Exam Questions
Copyright Date
2006
Dewey Decimal
658.8
Dewey Edition
22
Illustrated
Yes
Item description from the seller
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eBay item number:395380065385
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