Picture 1 of 2

The Path to Success for Digital Casu..., Verbeek, Amber - Picture 2 of 2

Have one to sell?

Sell it yourself

The Path to Success for Digital Casu..., Verbeek, Amber

8M+ feedback. Millions of books, dvds & more in stock!

Condition:

Very Good

Price:

GBP 29.99

ApproximatelyS$ 51.49

Postage:

Does not post to United States. See detailsfor shipping

Located in: GB, United Kingdom

Delivery:

Varies

Returns:

30 days return. Buyer pays for return shipping. See details- for more information about returns

Coverage:

Read item description or contact seller for details. See all detailsSee all details on coverage

(Not eligible for eBay purchase protection programmes)

Seller information

worldofbooks08 (9612442)
98.7% positive feedback

Registered as a Business Seller

Report this item - opens in new window or tab

Seller assumes all responsibility for this listing.

eBay item number:395316740393

Last updated on Apr 06, 2024 11:50:47 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: The Path to Success for Digital Casual Games: A case study res...

Book Title: The Path to Success for Digital Casual Games: A case study res...

ISBN: 3659834319

EAN: 9783659834318

Binding: Paperback / softback

Genre: Business & management

Height: 5.08

Length: 219.96

Width: 150.11

Release Title: The Path to Success for Digital Casual Games: A case study res...

Artist: Verbeek, Amber

Brand: N/A

Colour: N/A

Publication Year: 2018

Type: Textbook

Format: Paperback

Language: English

Publication Name: The Path to Success for Digital Casual Games

Item Height: 229mm

Author: Amber Verbeek

Publisher: LAP

Item Width: 152mm

Subject: Business

Item Weight: 91g

Number of Pages: 52 Pages

About this product

Product Information

The purpose of this study is to investigate the process of success for the development of digital casual games and the implications of their success. Specifically, the study concentrates on the digital casual games Angry Birds, Candy Crush Saga and Flappy Bird by drawing on the product life cycle theory. These cases were chosen because of their different backgrounds and as they are seen as exemplary forms of casual game success. In addition, the relationship between social media and these games is examined. Very little research has been conducted on digital casual games and marketing. Therefore, this study offers new insight into the process of certain digital casual games that became successful. Case study research is conducted by selecting articles and blogs per case. The findings show that the process of success and its implications differ per case. For Angry Birds, the process was highlighted by the make-or-break business plan, their focus group research, the design and their plan to rank as No 1 in Apple's App Store.

Product Identifiers

Publisher

LAP

ISBN-13

9783659834318

eBay Product ID (ePID)

12046662078

Product Key Features

Author

Amber Verbeek

Publication Name

The Path to Success for Digital Casual Games

Format

Paperback

Language

English

Subject

Business

Publication Year

2018

Type

Textbook

Number of Pages

52 Pages

Dimensions

Item Height

229mm

Item Width

152mm

Item Weight

91g

Additional Product Features

Title_Author

Amber Verbeek

Item description from the seller

Business seller information

Value Added Tax Number:

DE 281042328
EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

Seller assumes all responsibility for this listing.

eBay item number:395316740393

Last updated on Apr 06, 2024 11:50:47 SGTView all revisionsView all revisions

Postage and handling

Item does not ship to United States

Item location:

GB, United Kingdom

Post to:

Antigua and Barbuda, Aruba, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bolivia, Brunei Darussalam, Bulgaria, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Egypt, El Salvador, Estonia, Finland, France, French Guiana, Gibraltar, Greece, Grenada, Guadeloupe, Guatemala, Guernsey, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Montserrat, Netherlands, New Zealand, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Reunion, Romania, Saint Kitts-Nevis, Saint Lucia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Taiwan, Trinidad and Tobago, Turks and Caicos Islands, United Arab Emirates, United Kingdom, Uruguay

Excludes:

Afghanistan, Australia, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Switzerland, Ukraine, United States, Yemen

Change country: