Picture 1 of 1
BackStory: The strategies behind successful identities by Philip Marshall Durbro
Condition:
2 available
Postage:
Located in: Calgary, Alberta, Canada
Delivery:
Estimated between Wed, 15 May and Thu, 23 May to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller information
- 98.2% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:395293236402
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781098375812
- Type
- Does not apply
- ISBN
- 9781098375812
- Book Title
- Backstory : the Strategies Behind Successful Identities
- Item Length
- 9.2in
- Publisher
- BookBaby
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Item Height
- 6.2in
- Genre
- Biography & Autobiography
- Topic
- Business
- Item Width
- 3.7in
- Item Weight
- 21 Oz
- Number of Pages
- 276 Pages
About this product
Product Information
BackStory begins with a clarification of what identity is and a description of its existential impact on organizations. Part One: My Backstory, takes the reader through the shaping of Durbrow's identity living in the poorest family in wealthy Pebble Beach, working in a stable, becoming an accomplished horseman, an all-league tackle, and captain of an undefeated high school football team. This led to a college football scholarship, rowing on a college crew, training as a dance instructor, assisting a concrete engineer to build a dam, and a few years as a Hollywood stunt performer. Eventually, he returned to college where he flunked out of UC Berkeley, was drafted as the Viet Nam war heated up, became an army officer, and rowed on the US Olympic team in Tokyo. Durbrow earned his Bachelor's degree from the University of Nebraska where he was taken in by the President of a Fortune 500 agribusiness who personally instructed him in strategic thinking, giving him responsibilities for projects in the Dominican Republic, Australia, and Alaska, and sponsoring his admission to the Harvard Business School. An insightful finance professor encouraged Durbrow to focus not on finance, but on his humanistic, intuitive and aesthetic approach to business issues. This sent Durbrow on a search for a place where his unique skills would be useful and valued. It led to a position at a small branding and design firm in San Francisco called Landor Associates. Durbrow thrived at the firm, for eighteen years, eventually becoming vice chairman and managing director of what became the world's largest identity practice at the time. For almost ten years, Durbrow served as vice chairman of Frankfurt Balkind, leading identity consultants to the entertainment industry, and for twenty years, he was chairman and CEO of Marshall Strategy focused on business-driven identity strategies. Part Two: Client Backstory: In this two-thirds of the book, Durbrow describes the people and provides a behind the scenes look at the decisions they made in developing their identity strategies. He provides dozens of backstories for clients such as: General Electric, Caterpillar, Boeing, Walt Disney, 20th Century Fox, MGM/UA, Dell Computers, Adobe Acrobat, Hilton Hotels, Westin Hotels, Royal Viking Line, Principal Financial, AmeriFirst, Wells Fargo, The Washinton Post, Times Mirror, Palmetto Bluff, Santa Lucia Preserve, Parker Ranch, Napa Valley Vintners, Harlan Estates, UC Berkeley, Stanford, Caltech, Harvard, The NAACP, the World Wildlife Fund, the Nobel Prize Committee, and others. The book concludes with some notes on building an identity practice, the importance of design as an international language, Durbrow's experiences with ad agencies, and his first marriage at fifty-nine to an extraordinary horsewoman, through which he inherited a young son who is now a coach of the UC Berkeley crew and a talented daughter, who with her mother, is running a highly successful horse training and riding facility. It was this marriage and these kids that finally fulfilled Durbrow's sense of purpose and identity.
Product Identifiers
Publisher
BookBaby
ISBN-10
1098375815
ISBN-13
9781098375812
eBay Product ID (ePID)
18050086240
Product Key Features
Book Title
Backstory : the Strategies Behind Successful Identities
Format
Hardcover
Language
English
Topic
Business
Publication Year
2021
Genre
Biography & Autobiography
Number of Pages
276 Pages
Dimensions
Item Length
9.2in
Item Height
6.2in
Item Width
3.7in
Item Weight
21 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395293236402
Postage and handling
Item location:
Calgary, Alberta, Canada
Post to:
Worldwide
Excludes:
APO/FPO, Afghanistan, Alaska/Hawaii, Belarus, Dominica, Fiji, French Guiana, French Polynesia, Guadeloupe, Haiti, Honduras, Kuwait, Libya, Macedonia, Martinique, Morocco, Nicaragua, Papua New Guinea, Qatar, Russian Federation, Saudi Arabia, Tonga, Tuvalu, US Protectorates, Ukraine, United Kingdom, Vanuatu, Western Samoa, Yemen
| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Wed, 15 May and Thu, 23 May to 43230 |
| Handling time |
|---|
| Will usually post within 5 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #395293236402
Sales Tax for an item #395293236402
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (1,022,034)
o***_ (70)- Feedback left by buyer.
Past month
Verified purchase
Good packaging and came brand new as described!! Very pleased!
n***a (974)- Feedback left by buyer.
Past month
Verified purchase
Seller: Fast & Efficient! 5🌟Stars! Received today... Beautiful! A+ Great Blissings & Many Thanks! 🤍🪷✨️🙌🏽✨️🪷🤍
4***a (674)- Feedback left by buyer.
Past month
Verified purchase
Great boxed packaging protected this nice book on its journey to my front porch, making grandeagleretail a GOOD SELLER!