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Product Innovation: Leading Change through Integrated Product Development by Dav
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Located in: Fairfield, Ohio, United States
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Estimated between Sat, 18 May and Thu, 30 May to 43230
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eBay item number:395247287388
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780521066013
- Book Title
- Product Innovation
- ISBN
- 9780521066013
- Publication Year
- 2008
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Product Innovation : Leading Change Through Integrated Product Development
- Item Height
- 1.3in
- Item Length
- 9in
- Publisher
- Cambridge University Press
- Item Width
- 6in
- Item Weight
- 35.8 Oz
- Number of Pages
- 640 Pages
About this product
Product Information
The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built.
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
0521066018
ISBN-13
9780521066013
eBay Product ID (ePID)
66016688
Product Key Features
Publication Name
Product Innovation : Leading Change Through Integrated Product Development
Format
Trade Paperback
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
640 Pages
Dimensions
Item Length
9in
Item Height
1.3in
Item Width
6in
Item Weight
35.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.153.R33 2008
Reviews
Review of the hardback: '... recommended as a textbook at postgraduate studies within the MBA programme.' Management, From the hardback review: '... recommended as a textbook at postgraduate studies within the MBA programme.' Management, "The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area." Abstracts of Public Administration, Development, and the Environment, "The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."Abstracts of Public Administration, Development, and the Environment
Table of Content
Preface; Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development; 2. Strategic logic of product innovation; 3. New product development process and organizational aspects; Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1); 5. Concept development and selection (phase 2); 6. New product development program definition (phase 3); 7. Product/market considerations, integrated product design and product architecture; 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign; 9. Production strategies and methods: operational and manufacturing implications; 10. Financial applications and implications; 11. Design and development (phase 4); 12. Validation phase (phase 5); 13. Pre-commercialization (phase 6) and launch; 14. Concluding remarks and insights about product innovation in the 21st century; Glossary; References.
Copyright Date
2008
Target Audience
Scholarly & Professional
Topic
Marketing / General, General, Industries / Manufacturing
Dewey Decimal
658.575
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
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eBay item number:395247287388
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Fairfield, Ohio, United States
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