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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference by
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eBay item number:395165318939
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783319385761
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783319385761
- Book Title
- Proceedings of the 2002 Academy of Marketing Science (Ams) Annual Conference
- Book Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
- Original Language
- English
- Publisher
- Springer International Publishing A&G
- Item Length
- 11 in
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics
- Topic
- Leadership, Marketing / General, Strategic Planning
- Item Weight
- 222.7 Oz
- Item Width
- 8.3 in
- Number of Pages
- Xxiii, 230 Pages
About this product
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3319385763
ISBN-13
9783319385761
eBay Product ID (ePID)
240548232
Product Key Features
Original Language
English
Book Title
Proceedings of the 2002 Academy of Marketing Science (Ams) Annual Conference
Number of Pages
Xxiii, 230 Pages
Language
English
Topic
Leadership, Marketing / General, Strategic Planning
Publication Year
2016
Illustrator
Yes
Genre
Business & Economics
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Format
Trade Paperback
Dimensions
Item Weight
222.7 Oz
Item Length
11 in
Item Width
8.3 in
Additional Product Features
Intended Audience
Trade
Number of Volumes
1 vol.
Table Of Content
Pricing and Social Topics in Marketing.- Exploring Issues in Modern Tourism.- Investigations in Retailing.- International Marketing Management Issues.- Information Use and Customer Behavior.- Relationships in a Business-to-Business Setting.- Globalization and Marketing Challenges.- Selling and Sales Management.- Inquiries in Strategic Marketing.- Building Relationships and Theory in Retailing.- Marketing on the 'Net'.- Issues in Teaching and Research.- Issues and Approaches to Relationship Marketing Research.- The Topic of Tourism: Further Inquiries.- Methodological Perspectives in Marketing.- Internet and International Marketing.- Services.- Poster Presentations.- Variety-Seeking, Loyalty, and Customer Retention.- New Perspectives in Advertising.- Issues in Marketing Education.- Consumer Attitudes and Choice.
Synopsis
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, the "Journal of the Academy of Marketing Science (JAMS)" and "AMS Review." Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in SanibelHarbour Resort, Florida.", Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida., Pricing and Social Topics in Marketing.- Exploring Issues in Modern Tourism.- Investigations in Retailing.- International Marketing Management Issues.- Information Use and Customer Behavior.- Relationships in a Business-to-Business Setting.- Globalization and Marketing Challenges.- Selling and Sales Management.- Inquiries in Strategic Marketing.- Building Relationships and Theory in Retailing.- Marketing on the 'Net'.- Issues in Teaching and Research.- Issues and Approaches to Relationship Marketing Research.- The Topic of Tourism: Further Inquiries.- Methodological Perspectives in Marketing.- Internet and International Marketing.- Services.- Poster Presentations.- Variety-Seeking, Loyalty, and Customer Retention.- New Perspectives in Advertising.- Issues in Marketing Education.- Consumer Attitudes and Choice.
LC Classification Number
HF5410-5417.5
Item description from the seller
Seller feedback (1,032,644)
- c***a (1862)- Feedback left by buyer.Past monthVerified purchaseGreat find! I’ve been looking for this and considered two other options. This one looked most promising. When I got it, it was even better then the picture! Plus, the extra detail in packaging made it perfect.
- 8***r (87)- Feedback left by buyer.Past monthVerified purchaseI was there! I Echo Sector May 12 -13 1969 . 811MM Radio Operater . DC Nick Name .
- 2***2 (487)- Feedback left by buyer.Past monthVerified purchaseThis is agreat book and a fine purchase at a fair price too. Good seller