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Markenmanagement: Der Brand Management Navigator -- Markenf?hrung im Kommunikati

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3 available

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US $55.93

ApproximatelyS$ 75.75

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Located in: Fairfield, Ohio, United States

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Estimated between Wed, 3 Jul and Mon, 15 Jul to 43230

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grandeagleretail (921298)
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eBay item number:395154692759

Last updated on May 19, 2024 13:08:21 SGTView all revisionsView all revisions

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

ISBN-13: 9783531142371

Book Title: Markenmanagement

ISBN: 9783531142371

Subject Area: Référence, Social Science

Publication Name: Markenmanagement : Der Brand Management Navigator-Markenführung Im Kommunikationszeitalter

Item Length: 9.4 in

Publisher: VS Verlag Fur Sozialwissenschaften Gmbh

Subject: Consumer Guides, Media Studies

Publication Year: 2004

Type: Textbook

Format: Trade Paperback

Language: German

Author: Jörg Tropp

Item Width: 6.7 in

Item Weight: 21 Oz

Number of Pages: 310 Pages

About this product

Product Information

Es hat sich gezeigt, dass heute die Annahmen des traditionellen technokratischen Markenmanagements nur noch sehr eingeschränkt plausibel sind. Marke und Kommunikation sind zu einer untrennbaren Einheit zusammengewachsen. Dadurch sind Markenentwicklungen schwer prognostizierbar und kaum noch gezielt steuerbar geworden. Die Konsequenz ist, dass sich das Markenmanagement in einer Neuorientierung befindet. Die Marke wird als ein Kommunikationsangebot an den Konsumenten und Kunden aufgefa t, das kommunikative Anschlu handlungen auslösen soll. Wie kann eine zeitgemä e Konzeption der Marke und ihres Managements aussehen, die einen Erklärungsansatz und einen Handlungsrahmen für den Umgang mit den aktuellen Problemen, Herausforderungen und Entwicklungen im Markenmanagement bietet?

Product Identifiers

Publisher

VS Verlag Fur Sozialwissenschaften Gmbh

ISBN-10

3531142372

ISBN-13

9783531142371

eBay Product ID (ePID)

65823930

Product Key Features

Author

Jörg Tropp

Publication Name

Markenmanagement : Der Brand Management Navigator-Markenführung Im Kommunikationszeitalter

Format

Trade Paperback

Language

German

Subject

Consumer Guides, Media Studies

Publication Year

2004

Type

Textbook

Subject Area

Référence, Social Science

Number of Pages

310 Pages

Dimensions

Item Length

9.4 in

Item Width

6.7 in

Item Weight

21 Oz

Additional Product Features

LCCN

2005-361090

Intended Audience

Scholarly & Professional

Number of Volumes

1 Vol.

Lc Classification Number

P87-96

Original Language

German

Table of Content

Vorwort.- 1 Einleitung.- A: Konzeption der Marke.- 2 Die Marke: Von der Markierung zum einzigartigen Wissensbereich.- B: Konzeption des Markenmanagements.- 3 Klassisches Markenmanagement.- 4 Zwischenfazit: Die Reformbedürftigkeit des Markenmanagements.- 5 Modell des systemischen Markenmanagements: Der Brand Management Navigator (BMN).- 6 Schlusswort.- Anhang:.- Vertiefende Darlegung und Kritik der Luhmannschen Systemtheorie.- Abbildungsverzeichnis.- Stichwortverzeichnis.

2004

Illustrated

Yes

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:395154692759

Last updated on May 19, 2024 13:08:21 SGTView all revisionsView all revisions

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Fairfield, Ohio, United States

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Free postage	Free	United States	Economy Shipping	Estimated between Wed, 3 Jul and Mon, 15 Jul to 43230

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