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Stephen Smith Practical Tourism Research (Paperback) (UK IMPORT)
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eBay item number:395153911140
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Practical Tourism Research
- Publication Name
- Practical Tourism Research
- Title
- Practical Tourism Research
- ISBN-10
- 1780648871
- EAN
- 9781780648873
- ISBN
- 9781780648873
- Publisher
- CABI
- Format
- Trade Paperback
- Release Year
- 2016
- Release Date
- 19/12/2016
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.7in
- Item Length
- 9.7in
- Item Width
- 7.4in
- Item Weight
- 29 Oz
- Genre
- Business & Economics
- Series
- CABI Tourism Texts
- Publication Year
- 2017
- Topic
- Industries / Hospitality, Travel & Tourism
- Number of Pages
- 284 Pages
About this product
Product Information
Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more.
Product Identifiers
Publisher
CABI
ISBN-10
1780648871
ISBN-13
9781780648873
eBay Product ID (ePID)
234274897
Product Key Features
Book Title
Practical Tourism Research
Format
Trade Paperback
Language
English
Topic
Industries / Hospitality, Travel & Tourism
Publication Year
2017
Genre
Business & Economics
Number of Pages
284 Pages
Dimensions
Item Length
9.7in
Item Height
0.7in
Item Width
7.4in
Item Weight
29 Oz
Additional Product Features
Lc Classification Number
G155.A1s5697 2016
Edition Number
2
Reviews
Of the many books on tourism research methods, Smith's Practical Tourism Research stands apart. It meets the essential needs of a researcher, right from planning a project, designing a questionnaire to conduct interviews and finally preparing a research report. The book also provides necessary tips for report presentation. Some of the unique features of the book are: placing case studies in focus boxes that help understand the complexity of the problem. The book has a very useful chapter, Metrics of decision making besides development of scale and indices. The excellence of the book stays in the simplicity of language and lucid prose that a reader gets enlightened. Chapter after chapter the author makes an effort to integrate theory and practice. The second edition of this book is much improved and updated in content and format. A full new chapter on Netnography (internet based ethnography) has been introduced that shall help scholars gathering rich information. Practical Tourism Research is recommended to tourism graduate, researchers, planners, and consultant., "This book is 'must' for research in tourism - well illustrated with tables, figures and charts. Focus boxes greatly help the researcher, in fact, they work as lecture notes. The 2nd edition is appropriately updated and is seen in new clothes with two columns printing. The readers shall find it an interesting read. Tourism graduates, planners, consultants, resource managers and career researchers will find it very useful reference literature for their project performance." - Tourism Recreation Research
Table of Content
-: Preface 1: The Nature of Tourism Research 2: Planning a Research Project 3: Questionnaire Design and Delivery 4: Selecting a Sample 5: How to Conduct Personal Interviews and Focus Groups 6: Indices and Scales 7: Case Studies 8: Content Analysis 9: Netnography 10: Research Reports and Presentations
Copyright Date
2017
Lccn
2016-029409
Dewey Decimal
338.4/791072
Series
Tourism Studies
Dewey Edition
22
Illustrated
Yes
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eBay item number:395153911140
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