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Urban and Industrial Environments Ser.: Pastoral Capitalism : A History of...
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eBay item number:395149356652
Item specifics
- Condition
- ISBN
- 9780262015431
- Book Title
- Pastoral Capitalism : a History of Suburban Corporate Landscapes
- Item Length
- 9.3in
- Publisher
- MIT Press
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Architecture, Business & Economics
- Topic
- Landscape, Industries / General, History / Contemporary (1945-), General, Development / Economic Development, Corporate & Business History
- Item Width
- 8.4in
- Item Weight
- 40 oz
- Number of Pages
- 336 Pages
About this product
Product Information
How business appropriated the pastoral landscape, as seen in the corporate campus, the corporate estate, and the office park. By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral--in the form of leafy residential suburbs--triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.
Product Identifiers
Publisher
MIT Press
ISBN-10
0262015439
ISBN-13
9780262015431
eBay Product ID (ePID)
109228230
Product Key Features
Book Title
Pastoral Capitalism : a History of Suburban Corporate Landscapes
Format
Hardcover
Language
English
Topic
Landscape, Industries / General, History / Contemporary (1945-), General, Development / Economic Development, Corporate & Business History
Publication Year
2011
Genre
Architecture, Business & Economics
Number of Pages
336 Pages
Dimensions
Item Length
9.3in
Item Height
1in
Item Width
8.4in
Item Weight
40 oz
Additional Product Features
Age Range
18
Lc Classification Number
Hd58.M69 2011
Grade from
College Graduate Student
Reviews
"Mozingo is no apologist for suburban corporate expansion, and in sketching out itshistory, builds to a conclusion not much different from many other critics of urban planning -- thatsprawling development has reinforced an unsustainable dependency on cars...Mozingo has provideda backstory to the business park that weaves together corporate history, academic-commercialcollaboration, and design innovation to fill in an unfairly overlooked chapter in the moderngeography of life and work." -- Anthony Paletta , Bookforum, Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning -- that sprawling development has reinforced an unsustainable dependency on cars...Mozingo has provided a backstory to the business park that weaves together corporate history, academic-commercial collaboration, and design innovation to fill in an unfairly overlooked chapter in the modern geography of life and work., Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning--that sprawling development has reinforced an unsustainable dependency on cars...Mozingo has provided a backstory to the business park that weaves together corporate history, academic-commercial collaboration, and design innovation to fill in an unfairly overlooked chapter in the modern geography of life and work., "Mozingo is no apologist for suburban corporate expansion, and in sketching out itshistory, builds to a conclusion not much different from many other critics of urban planning -- thatsprawling development has reinforced an unsustainable dependency on cars...Mozingo has provided abackstory to the business park that weaves together corporate history, academic-commercialcollaboration, and design innovation to fill in an unfairly overlooked chapter in the moderngeography of life and work." -- Anthony Paletta , Bookforum, Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning--that sprawling development has reinforced an unsustainable dependency on cars...Mozingo has provided a backstory to the business park that weaves together corporate history, academic-commercial collaboration, and design innovation to fill in an unfairly overlooked chapter in the modern geography of life and work.-- Anthony Paletta , Bookforum --, "Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning -- that sprawling development has reinforced an unsustainable dependency on cars_Mozingo has provided a backstory to the business park that weaves together corporate history, academic-commercial collaboration, and design innovation to fill in an unfairly overlooked chapter in the modern geography of life and work." -- Anthony Paletta , Bookforum, "Mozingo is no apologist for suburban corporate expansion, and in sketching out its history, builds to a conclusion not much different from many other critics of urban planning -- that sprawling development has reinforced an unsustainable dependency on cars...Mozingo has provided a backstory to the business park that weaves together corporate history, academic-commercial collaboration, and design innovation to fill in an unfairly overlooked chapter in the modern geography of life and work." -- Anthony Paletta , Bookforum, Mozingo is no apologist for suburban corporate expansion, and in sketching out itshistory, builds to a conclusion not much different from many other critics of urban planning -- thatsprawling development has reinforced an unsustainable dependency on cars...Mozingo has provideda backstory to the business park that weaves together corporate history, academic-commercialcollaboration, and design innovation to fill in an unfairly overlooked chapter in the moderngeography of life and work.
Copyright Date
2011
Target Audience
Trade
Lccn
2010-038852
Dewey Decimal
338.70973/091733
Series
Urban and Industrial Environments Ser.
Dewey Edition
22
Illustrated
Yes
Item description from the seller
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eBay item number:395149356652
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San Francisco, California, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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