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Laura Busche Brand Psychology (Paperback)
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Located in: 60502, United States
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eBay item number:395128084307
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Name
- Brand Psychology
- Title
- Brand Psychology
- Subtitle
- The Art and Science of Building Strong Brands
- EAN
- 9781032373720
- ISBN
- 9781032373720
- Release Year
- 2023
- Release Date
- 11/17/2023
- Country/Region of Manufacture
- GB
- Item Height
- 234mm
- Type
- Textbook
- Book Title
- Brand Psychology : the Art and Science of Building Strong Brands
- Item Length
- 9.2 in
- Publisher
- Routledge, Chapman & Hall, Incorporated
- Publication Year
- 2023
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics
- Topic
- Consumer Behavior, Commerce, International / Marketing, Advertising & Promotion
- Item Width
- 6.1 in
- Item Weight
- 16 Oz
- Number of Pages
- 352 Pages
About this product
Product Information
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memorable brands that resonate with their target audience Create powerful brand stories, archetypes, and strategies for growth Navigate brand management with mindful communication and active shaping of associations Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.
Product Identifiers
Publisher
Routledge, Chapman & Hall, Incorporated
ISBN-10
1032373725
ISBN-13
9781032373720
eBay Product ID (ePID)
8061614948
Product Key Features
Book Title
Brand Psychology : the Art and Science of Building Strong Brands
Format
Trade Paperback
Language
English
Topic
Consumer Behavior, Commerce, International / Marketing, Advertising & Promotion
Publication Year
2023
Illustrator
Yes
Genre
Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
9.2 in
Item Width
6.1 in
Item Weight
16 Oz
Additional Product Features
Intended Audience
Trade
Lccn
2023-022170
Dewey Decimal
658.827
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395128084307
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Item location:
60502, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free postage | Free | United States | Economy Shipping | Estimated between Thu, 27 Jun and Tue, 9 Jul to 43230 |
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| Will usually post within 5 business days of receiving cleared payment. |
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Return policy
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