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Claude Cellich Michel Borge Trade Promotion Strategies: Best Practic (Paperback)
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Trade Promotion Strategies: Best Practices
- Title
- Trade Promotion Strategies: Best Practices
- EAN
- 9781606492291
- ISBN
- 9781606492291
- Release Date
- 02/16/2012
- Release Year
- 2012
- Country/Region of Manufacture
- US
- Item Height
- 230mm
- Item Length
- 153mm
- Item Width
- 13mm
- Item Weight
- 318g
- Genre
- Business & Finance
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Subject Area
- Political Science, Business & Economics
- Publication Name
- Trade Promotion Strategies : Best Practices
- Publisher
- Business Expert Press
- Subject
- International / Economics, Globalization, International / Marketing
- Number of Pages
- 210 Pages
About this product
Product Identifiers
Publisher
Business Expert Press
ISBN-10
1606492292
ISBN-13
9781606492291
eBay Product ID (ePID)
110880264
Product Key Features
Subject
International / Economics, Globalization, International / Marketing
Publication Year
2012
Number of Pages
210 Pages
Publication Name
Trade Promotion Strategies : Best Practices
Language
English
Type
Textbook
Subject Area
Political Science, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance, this book helps enterprises to find new markets and trade opportunities., In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? These questions are covered in this book., New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.
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