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Naresh K. Malhotra Can Uslay Ahmet Bayraktar Can U Relationship Mark (Paperback)
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Located in: 60502, United States
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eBay item number:395123797275
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Release Date
- 04/30/2016
- Release Year
- 2016
- Book Title
- Relationship Marketing Re-Imagined
- Title
- Relationship Marketing Re-Imagined
- Subtitle
- Marketing's Inevitable Shift from Exchanges to Value Cocreating R
- EAN
- 9781631574337
- ISBN
- 9781631574337
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
- ISBN-10
- 1631574337
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
- Publisher
- Business Expert Press
- Number of Pages
- 168 Pages
About this product
Product Information
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
Product Identifiers
Publisher
Business Expert Press
ISBN-10
1631574337
ISBN-13
9781631574337
eBay Product ID (ePID)
219174892
Product Key Features
Publication Name
Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Format
Trade Paperback
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
168 Pages
Additional Product Features
Target Audience
Scholarly & Professional
Topic
General
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395123797275
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.***n (23)- Feedback left by buyer.
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Item as expected
i***h (1986)- Feedback left by buyer.
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Just as described and super fast shipping. Thank you
_***i (34)- Feedback left by buyer.
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Love this compilation, genuinely one of my favorite albums. CD arrived new in shrink wrap in perfect shape, although shipping was a bit slow. but that's not the seller's fault.
8***r (79)- Feedback left by buyer.
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Nice coloring book