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The 200-MPH Billboard NASCAR book
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US $5.00
ApproximatelyS$ 6.75
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Located in: Glen Rock, New Jersey, United States
Delivery:
Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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eBay item number:395031049735
Item specifics
- Condition
- Type
- History
- Signed
- No
- Book Series
- N/A
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults, Young Adults
- Country/Region of Manufacture
- United States
- Edition
- N/A
- ISBN
- 9780760328125
- Book Title
- 200-mph Billboard : the inside Story of How Big Money Changed Nascar
- Item Length
- 9in
- Publisher
- Quarto Publishing Group USA
- Publication Year
- 2007
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Features
- Revised
- Genre
- Sports & Recreation
- Topic
- Motor Sports
- Item Width
- 6in
- Item Weight
- 21 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself.
Product Identifiers
Publisher
Quarto Publishing Group USA
ISBN-10
0760328129
ISBN-13
9780760328125
eBay Product ID (ePID)
59110257
Product Key Features
Book Title
200-mph Billboard : the inside Story of How Big Money Changed Nascar
Format
Hardcover
Language
English
Features
Revised
Topic
Motor Sports
Publication Year
2007
Genre
Sports & Recreation
Number of Pages
320 Pages
Dimensions
Item Length
9in
Item Height
1.2in
Item Width
6in
Item Weight
21 Oz
Additional Product Features
Lc Classification Number
Gv1029.9.S74y66 2007
Edition Description
Revised Edition
Reviews
SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News , Oct. 23, 2007 "The book is an interesting and fast read.", SpeedTVBooks.com, August 2007 Book Review by Gregg Leary “A thought-provoking read that documents a largely untold side of NASCAR racing.� Area Auto Racing News , Oct. 23, 2007 “The book is an interesting and fast read.�, National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down ... Both of these books belong in every serious fan's library.", Publishers Weekly,June 4, 2007 "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.", SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News, Oct. 23, 2007 "The book is an interesting and fast read.", NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book … Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't … This offering from Motorbooks is exhaustively researched … Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper … This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." Gayot.com, NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." -Gayot.com, National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 “Let me recommend the ideal holiday gift for a racing fan: Mark Yost’s engaging book, ‘The 200 MPH Billboard,’ subtitled ‘The Inside Story of How Big Money Changed NASCAR.’ It is an intriguing story, hard to put down & Both of these books belong in every serious fan’s library.�, SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A thought-provoking read that documents a largely untold side of NASCAR racing." Area Auto Racing News , Oct. 23, 2007 "The book is an interesting and fast read.", National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down … Both of these books belong in every serious fan's library.", National Speed Sport News,December 2007 NationalSpeedSportNews.com, December 2007 "Let me recommend the ideal holiday gift for a racing fan: Mark Yost's engaging book, 'The 200 MPH Billboard,' subtitled 'The Inside Story of How Big Money Changed NASCAR.' It is an intriguing story, hard to put down … Both of these books belong in every serious fan's library.", NASCAR.com, Sept. 25, 2007 "If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost's new book ... Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn't ... This offering from Motorbooks is exhaustively researched ... Yost's writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper ... This book gets a strong buy from this writer." Publishers Weekly "Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath." "NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors." -Gayot.com, NASCAR.com, Sept. 25, 2007 “If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost’s new book & Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn’t & This offering from Motorbooks is exhaustively researched & Yost’s writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper & This book gets a strong buy from this writer.� Publishers Weekly “Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.� “NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors.� –Gayot.com
Table of Content
ContentsAcknowledgments Foreword Introduction Fifty Years of Racing at Daytona One A Good Old Boy Goes Courting How NASCAR Wooed CorporateAmerica Two The Suite Life Inside NASCAR Corporate Hospitality Three Betting the Farm The Early Days of NASCAR Four From Rags to Riches Junior Johnson Turns Tobacco into Gold pt; mso-bidi-font-size: 12.0pt" Five The Sponsorship Shepherds Four Hundred Cases of Coffee and a Side of Viggy Six Mama, I'm Gon' Be on the TV The Small Screen Revolution Seven When NASCAR Comes to Town How Much Is That Track in theMidwest?
Copyright Date
2007
Lccn
2007-007650
Dewey Decimal
796.72
Intended Audience
Trade
Dewey Edition
22
Item description from the seller
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eBay item number:395031049735
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Item location:
Glen Rock, New Jersey, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 (approx S$ 6.57) | United States | Economy Postage (USPS Media MailTM) | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
| Free Local Pickup | United States | Local Pickup |
| Handling time |
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| Will usually post within 3 business days of receiving cleared payment. |
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w***m (122)- Feedback left by buyer.
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