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Selling Building Partnerships Castleberry 9th Edition
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Selling Building Partnerships Castleberry 9th Edition
US $19.15US $19.15
Aug 30, 18:18Aug 30, 18:18
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Selling Building Partnerships Castleberry 9th Edition

US $19.15
ApproximatelyS$ 24.59
Condition:
Very Good
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    Located in: Rancho Palos Verdes, California, United States
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    eBay item number:394906383411

    Item specifics

    Condition
    Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
    Subject
    Building
    ISBN
    9780077861001

    About this product

    Product Identifiers

    Publisher
    Mcgraw-Hill Education
    ISBN-10
    0077861000
    ISBN-13
    9780077861001
    eBay Product ID (ePID)
    169922468

    Product Key Features

    Number of Pages
    576 Pages
    Language
    English
    Publication Name
    Selling: Building Partnerships
    Publication Year
    2013
    Subject
    Customer Relations, Sales & Selling / General
    Type
    Textbook
    Author
    John F. Tanner Jr., Stephen B. Castleberry
    Subject Area
    Business & Economics
    Format
    Hardcover

    Dimensions

    Item Height
    1.1 in
    Item Weight
    43.1 Oz
    Item Length
    10.2 in
    Item Width
    8.9 in

    Additional Product Features

    Edition Number
    9
    Intended Audience
    College Audience
    Dewey Edition
    23
    Grade From
    College Freshman
    Illustrated
    Yes
    Dewey Decimal
    658.85
    Grade To
    College Freshman
    Table Of Content
    PART ONE KNOWLEDGE AND SKILL REQUIREMENTS Chapter 1: Selling and Salespeople Chapter 2: Ethical and Legal Issues in Selling Chapter 3: Buying Behavior and the Buying Process Chapter 4: Using Communication Principles to Build Relationships Chapter 5: Adaptive Selling for Relationship Building PART TWO - THE PARTNERSHIP PROCESS Chapter 6: Prospecting Chapter 7: Planning the Sales Call Chapter 8: Making the Sales Call Chapter 9: Strengthening the Presentation Chapter 10: Responding to Objections Chapter 11: Obtaining Commitment Chapter 12: Formal Negotiating Chapter 13: Building Partnering Relationships Chapter 14: Building Long-Term Partnerships PART THREE - THE SALESPERSON AS MANAGER Chapter 15: Managing Your Time and Territory Chapter 16: Managing within Your Company Chapter 17: Managing Your Career Role Play Case 1: Stubb's Bar-B-Q Role Play Case 2: NetSuite
    Synopsis
    Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and SmartBook (available Summer 2016).
    LC Classification Number
    HF5438.25.W2933 2013

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