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The Consultant's Guide to Proposal Writing: How to Satisfy Your

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
The Consultant's Guide to Proposal Writing: How to Satisfy Your
ISBN
9780471515692
EAN
9780471515692
Book Title
Consultant's Guide to Proposal Writing : How to Satisfy Your Client and Double Your Income
Item Length
9.6in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
1990
Format
Hardcover
Language
English
Item Height
1.1in
Author
Herman R. Holtz, Herman Holtz
Features
Revised
Genre
Business & Economics
Topic
Consulting, Business Writing
Item Width
6.4in
Item Weight
0 Oz
Number of Pages
320 Pages

About this product

Product Information

From Herman Holtz, America's foremost expert on consulting, here's a complete guide to marketing your consulting services The Consultant's Guide to Proposal Writing Second Edition This updated edition has answers to all the questions that arise during the process of developing a proposal--where to begin, how it should look, what to include, and what to leave out. It emphasizes practical, "how-to" advice on. * How to sell to the biggest customer of all, the government (see page 275) * How to avoid some common errors in proposals (see page 22) * Do you have to be the low bidder? (see page 131 for some surprising answers) * How to safeguard your proposal against piracy (see page 113) * Why clients want proposals, and what they look for in a proposal (see page 117) * How to solve proposal production problems (see page 254) * How other consultants devise winning strategies (see page 40) * How to copyright your proposal--instantly and at no cost (see page 113) * How to develop cost strategies (see page 43), technical strategies (see page 118), presentation strategies (see page 186), and competitor strategies (see page 193) * How to find the keys to creativity (see page 138) * How to solve the problem of page-limited proposals (see page 257) * How to produce graphics at virtually no cost (see page 211) * How to make the bid/no-bid analysis and decision (see page 90)

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471515698
ISBN-13
9780471515692
eBay Product ID (ePID)
867492

Product Key Features

Book Title
Consultant's Guide to Proposal Writing : How to Satisfy Your Client and Double Your Income
Author
Herman R. Holtz, Herman Holtz
Format
Hardcover
Language
English
Features
Revised
Topic
Consulting, Business Writing
Publication Year
1990
Genre
Business & Economics
Number of Pages
320 Pages

Dimensions

Item Length
9.6in
Item Height
1.1in
Item Width
6.4in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Hf5718.5.H63 1990
Edition Description
Revised Edition
Edition Number
2
Table of Content
An Orientation in Proposals. What It Takes to Write a Good Proposal. The Development of Effective Strategies. Some Basics of Sales and Marketing. Gathering Market Intelligence. Making a Beginning. Program Design. Writing, Communication, and Persuasiveness. Special Presentation Guides and Strategies. Graphics. The Executive Summary (and Other Matter). Common Problems and Ideas for Solutions. Miscellaneous Useful Information for Proposal Writing. Index.
Copyright Date
1990
Lccn
89-022663
Intended Audience
Trade
Illustrated
Yes

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