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Marketing Mistakes and Successes (7..., Hartley, Robert
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- 98.7% positive feedback
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eBay item number:394211741350
Item specifics
- Condition
- Title
- Marketing Mistakes and Successes
- Book Title
- Marketing Mistakes and Successes
- ISBN
- 0471159050
- EAN
- 9780471159056
- Binding
- Paperback / softback
- Date of Publication
- 19970818
- Release Title
- Marketing Mistakes and Successes
- Artist
- Hartley, Robert F.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1997
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Mistakes and Successes
- Item Height
- 230mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 155mm
- Subject
- Marketing
- Item Weight
- 454g
- Number of Pages
- 384 Pages
About this product
Product Information
In this book, the author provides case studies that aim to help students analyze the marketing strategies and the outcomes of a variety of corporations. Through their analysis, students should gain insights that are transferable to other firms, other times, and other situations. The book highlights the marketing initiatives of many different corporations including PepsiCo, United Way, and Snapple. An entrepreneurial adventures section provides cases in which social and ethical concerns are scrutinized. A great turnarounds section highlights such companies as IBM, Sears, and Harley Davidson. The book examines firms which should be familiar to students in a variety of industries, both global and domestic.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471159056
eBay Product ID (ePID)
89392426
Product Key Features
Publication Name
Marketing Mistakes and Successes
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1997
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
230mm
Item Width
155mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller assumes all responsibility for this listing.
eBay item number:394211741350
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The cd that I bought was quite dirty so I had to clean it up before playing it. It plays fine now. The cd case is in good condition, though I could do without the paper label that World of Books stuck on the front of it, which I'm having trouble removing. I won't buy from World of Books again. Music Magpie does the same job but better on ebay.