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Global Marketing Management 2e Kiefer Lee Steve Carter Paperback 9780199239429
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Located in: Welwyn Garden City, United Kingdom
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Estimated between Mon, 24 Jun and Thu, 11 Jul to 43230
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eBay item number:394070626373
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780199239429
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 265mm
- Publisher
- Oxford University Press
- Item Width
- 195mm
- Subject
- Management, Business
- Item Weight
- 1420g
- Number of Pages
- 608 Pages
About this product
Product Information
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational levels to organisations of all sizes, and at various stages of internationalisation. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age is now integrated throughout the text as a whole, reflecting changes in marketing practice. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment.It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as analyse and remedy management problems in managing global operations. Students will be able to assess and monitor a company's effectiveness, and examine the implications and applications of contemporary thinking on global marketing management. The online resource centre accompanying the text will be updated for the new edition. The list of features is as follows: Lecturer resources: Instructor's manual PowerPoint slides Seminar activities Video clips Student resources: Additional case materials Internet exercises Multiple choice questions Web links
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199239429
eBay Product ID (ePID)
92096618
Product Key Features
Publication Name
Global Marketing Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2009
Type
Textbook
Number of Pages
608 Pages
Dimensions
Item Height
265mm
Item Width
195mm
Item Weight
1420g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:394070626373
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Welwyn Garden City, United Kingdom
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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| GBP 17.25 (approx S$ 29.69) | United States | Economy Postage (Economy Int'l Postage) | Estimated between Mon, 24 Jun and Thu, 11 Jul to 43230 |
| GBP 21.49 (approx S$ 36.99) | United States | Standard Postage (Standard Int'l Postage) | Estimated between Thu, 6 Jun and Tue, 25 Jun to 43230 |
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a***n (37)- Feedback left by buyer.
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Exellent book realy helpful for my work in exellent price. Thank you xoxoxo
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excellent
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Book condition was better than described, great packing, arrived next morning - just amazing. Thanks.