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The New Global Marketing Reality By R. Brookes, R. Palmer

Condition:

Very Good

Price:

US $12.91

ApproximatelyS$ 17.40

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Free Economy Postage. See detailsfor shipping

Located in: NY, United States

Delivery:

Estimated between Tue, 11 Jun and Sat, 15 Jun to 43230

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awesomebooksusa (412542)
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eBay item number:393952227265

Last updated on Sep 27, 2023 02:39:36 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: The New Global Marketing Reality

ISBN: 9781403905208

EAN: 9781403905208

Publication Name: New Global Marketing Reality

Item Length: 9in

Publisher: Palgrave Macmillan The Limited

Publication Year: 2003

Type: Textbook

Format: Hardcover

Language: English

Item Height: 0.8in

Author: Giuseppe Volpato, Michel Freyssenet, Koichi Shimizu, Richard Brookes, Roger Palmer

Features: Revised

Item Width: 6in

Item Weight: 20.9 Oz

Number of Pages: Xii, 292 Pages

About this product

Product Information

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Product Identifiers

Publisher

Palgrave Macmillan The Limited

ISBN-10

1403905207

ISBN-13

9781403905208

eBay Product ID (ePID)

30441543

Product Key Features

Author

Giuseppe Volpato, Michel Freyssenet, Koichi Shimizu, Richard Brookes, Roger Palmer

Publication Name

New Global Marketing Reality

Format

Hardcover

Language

English

Features

Revised

Publication Year

2003

Type

Textbook

Number of Pages

Xii, 292 Pages

Dimensions

Item Length

9in

Item Height

0.8in

Item Width

6in

Item Weight

20.9 Oz

Additional Product Features

Number of Volumes

1 Vol.

Lc Classification Number

Hf5410-5417.5

Edition Description

Revised Edition

Table of Content

Introduction Understanding Business Today Explanations of Marketing: Evolving, Changing or Competing The New Business Reality Growth and Value Finding and Creating Advantage Organizational Transformation Contemporary Marketing Practice and the Five Changes Pluralism in Marketing Practice Strategic Change

2004

Topic

Marketing / General, Management

Lccn

2003-060702

Dewey Decimal

658.8

Intended Audience

Scholarly & Professional

Dewey Edition

Illustrated

Yes

Genre

Business & Economics

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:393952227265

Last updated on Sep 27, 2023 02:39:36 SGTView all revisionsView all revisions

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NY, United States

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Free postage	United States	Economy Postage (USPS Media MailTM)	Estimated between Tue, 11 Jun and Sat, 15 Jun to 43230

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