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Strategic Management Concepts and Cases Fred David

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Artist
David, Fred; David, Forest; David, Meredith
Updated ISBN1
9780135173947
Updated ISBN2
9780135637111
ISBN
0134167848
Publication Year
2016
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Strategic Management : a Competitive Advantage Approach, concepts and Cases
Item Height
1.1in
Author
Forest David, Fred David, Meredith David
Item Length
11in
Publisher
Pearson Education
Item Width
8.7in
Item Weight
53.6 Oz
Number of Pages
704 Pages

About this product

Product Information

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. KEY TOPICS The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management, Operations, and Human Resources Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics, Social Responsibility, and Environmental Sustainability; Global and International Issues; How to Prepare and Present a Case Analysis MARKET: For management professionals, small business owners, and others involved in business.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134167848
ISBN-13
9780134167848
eBay Product ID (ePID)
219362308

Product Key Features

Author
Forest David, Fred David, Meredith David
Publication Name
Strategic Management : a Competitive Advantage Approach, concepts and Cases
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Length
11in
Item Height
1.1in
Item Width
8.7in
Item Weight
53.6 Oz

Additional Product Features

Lc Classification Number
Hd30.28.D3785 2015
Edition Number
16
Table of Content
PART 1: Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) PART 2: Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: Strategy Implementation 7. Implementing Strategies: Management, Operations, and Human Resources Issues 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation 9. Strategy Review, Evaluation, and Control PART 5: Key Strategic-Management Topics 10. Business Ethics, Social Responsibility, and Environmental Sustainability 11. Global and International Issues PART 6: Strategic-Management Case Analysis How to Prepare and Present a Case Analysis
Copyright Date
2017
Target Audience
College Audience
Topic
Strategic Planning
Lccn
2015-040364
Dewey Decimal
658.4/012
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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