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Public Relations Strategy (PR In Practice) by OLIVER, Sandra Paperback Book The
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Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: GB, United Kingdom
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eBay item number:393670943224
Item specifics
- Condition
- Title
- Public Relations Strategy (PR In Practice)
- Book Title
- Public Relations Strategy (PR In Practice)
- ISBN
- 074945640X
- EAN
- 9780749456405
- Binding
- Paperback / softback
- Date of Publication
- 2009-11-03
- Release Title
- Public Relations Strategy (PR In Practice)
- Artist
- OLIVER, Sandra
- Brand
- N/A
- Colour
- N/A
About this product
Product Information
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749456405
eBay Product ID (ePID)
87820295
Product Key Features
Publication Name
Public Relations Strategy
Subject
Marketing
Publication Year
2009
Series
Pr in Practice
Type
Textbook
Format
Paperback
Language
English
Number of Pages
208 Pages
Dimensions
Item Height
236 mm
Item Weight
325 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
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Seller feedback (13,945,541)
- l***m (1930)- Feedback left by buyer.Past monthVerified purchase,
- u***4 (486)- Feedback left by buyer.Past monthVerified purchaseThis was for my grandson, thank you 
- 1***u (1130)- Feedback left by buyer.Past monthVerified purchaseExcellent, As described. Thanks