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The Growth Drivers: The Definitive Guide to Transforming Marketi
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eBay item number:393301655687
Item specifics
- Condition
- Title
- The Growth Drivers: The Definitive Guide to Transforming Marketi
- ISBN
- 9781119953319
- EAN
- 9781119953319
- Book Title
- Growth Drivers : the Definitive Guide to Transforming Marketing Capabilities
- Item Length
- 9.3 in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Development / Economic Development, Investments & Securities / General
- Item Width
- 6.3 in
- Item Weight
- 21.3 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119953316
ISBN-13
9781119953319
eBay Product ID (ePID)
109080188
Product Key Features
Book Title
Growth Drivers : the Definitive Guide to Transforming Marketing Capabilities
Format
Hardcover
Language
English
Topic
Marketing / General, Development / Economic Development, Investments & Securities / General
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Number of Pages
320 Pages
Dimensions
Item Length
9.3 in
Item Height
0.9 in
Item Width
6.3 in
Item Weight
21.3 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415.127.B57 2011
Table of Content
Foreword xi Introduction - Our Story xiii Contributors xix Overview - How to Navigate this Book 1 Part 1: Understanding The Growth Drivers 5 1 The Growth Challenge 7 2 How Marketing Drives Growth 37 3 Transforming Marketing Capabilities 71 Part 2: How To Transform Marketing Capabilities To Drive Growth 101 4 Defining a Marketing Capability Strategy 103 5 Developing Solutions (Processes and Skills) 133 6 Developing Solutions (Organization, People and Culture) 165 7 Driving Embedding 199 Part 3: Sustaining Growth In Practice 227 8 Measuring Impact 229 9 Mobilizing Capability Resources 255 10 The Future Growth Journey 277 Index 287
Copyright Date
2012
Lccn
2011-034158
Dewey Decimal
658.8/02
Dewey Edition
23
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:393301655687
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a***2 (14)- Feedback left by buyer.
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Condition was marked as “very good” but there is a hole in the front cover, the back cover has a tear, and pages are bent. I would’ve marked it as fair.
y***n (746)- Feedback left by buyer.
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Great Book! Great Seller! Thank you!
a***i (880)- Feedback left by buyer.
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Nice ring - too cute!