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This is Marketing: You Can’t Be Seen Until You Learn To See-Seth Godin

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
This is Marketing: You Can’t Be Seen Until You Learn To See-Seth
ISBN
9780241370148

About this product

Product Information

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Product Identifiers

Publisher
Penguin Books LTD
ISBN-13
9780241370148
eBay Product ID (ePID)
12046681965

Product Key Features

Number of Pages
288 Pages
Publication Name
This Is Marketing: You Can't Be Seen until You Learn to See
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Author
Seth Godin
Format
Paperback

Dimensions

Item Height
234 mm
Item Weight
353 g
Item Width
153 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Seth Godin

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VAT number: GB 724498118
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awesomebooksuk

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