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Research Methods for Leisure and Tourism Data Co... by Walton, Mr Mike Paperback
FREE US DELIVERY | ISBN: 0582368715 | Quality Books
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Located in: Florida, United States
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Item specifics
- Condition
- ISBN
- 9780582368712
- EAN
- 9780582368712
- Book Title
- Tourism and Leisure Research Methods
- Item Length
- 9.6in
- Publisher
- Longman Publishing Group
- Publication Year
- 2000
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics, Sports & Recreation, Social Science
- Topic
- Industries / Hospitality, Travel & Tourism, General
- Item Width
- 7.4in
- Item Weight
- 20.1 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects. The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and an SPSS data file is included; end of chapter exercises test student understanding of the material; and numerous suggestions for further research activity direct the reader to additional sources.
Product Identifiers
Publisher
Longman Publishing Group
ISBN-10
0582368715
ISBN-13
9780582368712
eBay Product ID (ePID)
2612362
Product Key Features
Book Title
Tourism and Leisure Research Methods
Format
Trade Paperback
Language
English
Topic
Industries / Hospitality, Travel & Tourism, General
Publication Year
2000
Genre
Business & Economics, Sports & Recreation, Social Science
Number of Pages
304 Pages
Dimensions
Item Length
9.6in
Item Height
0.7in
Item Width
7.4in
Item Weight
20.1 Oz
Additional Product Features
Lc Classification Number
G155
Table of Content
Introducing Research, Methodology and Research Design, Evaluating Research, Secondary Data Analysis in Leisure & Tourism Research, Qualitative methods, Social Surveys, Sampling Techniques, The Analysis of Qualitative Data Content Analysis and Semiological Analysis, Summarising data descriptive statistics and the graphical presentation of data, Bivariate and Multivariate Analysis, Inferential Statistics, Writing a Research Report.
Copyright Date
2001
Dewey Decimal
338.4/791/072
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:392232863325
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