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Global Marketing Management: A European Perspective By Warren J.

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Very Good

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US $16.55

ApproximatelyS$ 22.48

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Located in: NY, United States

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awesomebooksusa (410552)
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eBay item number:392223544823

Last updated on Apr 09, 2024 11:15:02 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Global Marketing Management: A European Perspective

ISBN: 9780138418267

EAN: 9780138418267

Book Title: Global Marketing Management : a European Perspective

Item Length: 9.8in

Publisher: Prentice Hall PTR

Publication Year: 2000

Format: Trade Paperback

Language: English

Item Height: 1.3in

Author: Warren J. Keegan, Bodo B. Schlegelmilch, Barbaraa Stoettinger

Genre: Business & Economics, Political Science

Topic: Marketing / General, Political Economy

Item Width: 7.5in

Item Weight: 41.8 Oz

Number of Pages: 632 Pages

About this product

Product Information

This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.

Product Identifiers

Publisher

Prentice Hall PTR

ISBN-10

0138418268

ISBN-13

9780138418267

eBay Product ID (ePID)

1720554

Product Key Features

Book Title

Global Marketing Management : a European Perspective

Author

Warren J. Keegan, Bodo B. Schlegelmilch, Barbaraa Stoettinger

Format

Trade Paperback

Language

English

Topic

Marketing / General, Political Economy

Publication Year

2000

Genre

Business & Economics, Political Science

Number of Pages

632 Pages

Dimensions

Item Length

9.8in

Item Height

1.3in

Item Width

7.5in

Item Weight

41.8 Oz

Additional Product Features

Lc Classification Number

Hf1416.6.E85k44 2001

Table of Content

PART I: INTRODUCTION AND OVERVIEW. 1. Introduction to global marketing Part I Case: Which Company is Transnational PART II: THE GLOBAL MARKETING ENVIRONMENT 2. Economic environment 3. Social and cultural environments 4. The political, legal and regulatory environments of global marketing 5. Information technology environment Part II Cases: Swatchmobile/Smart Car Euro Disney (A), (B) Coca-Cola: Universal approach? PART III: ANALYSING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 6. Assessing global marketing opportunities 7. Global segmentation, targeting and positioning Part III Cases: Oriflame Integrating brand strategies after an acquisition: Schwartzkopf & Henkel Cosmetics Rocking the boat at MTV PART IV: GLOBAL MARKETING STRATEGY 8. Market selection and market entry alternatives - exporting 9. Production abroad and strategic alliances 10. Global competition and strategy Part IV Cases: Czech beer goes worldwide Norsk Hydro fertilizers in the U.S. (A), (B) PART V: CREATING GLOBAL MARKETING PROGRAMS 11. Product and service decisions 12. Global pricing 13. Global logistics and channel decisions 14. Global marketing communication Part V Cases: The launch of GSM cellular telephones in South Africa Nokia and the cellular phone industry BASF in China: The marketing of Styropor PART VI: MANAGING THE GLOBAL MARKETING PROGRAM. 15. Global organisational structures 16. Global marketing management audit and control 17. The future of global marketing Part VI Cases: Benetton Group SpA: Raising consciousness and controversy with global advertising Singapore Prison Service Sicom GmbH and CD piracy

2001

Lccn

00-056187

Dewey Decimal

658.8/48/094

Dewey Edition

Illustrated

Yes

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:392223544823

Last updated on Apr 09, 2024 11:15:02 SGTView all revisionsView all revisions

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NY, United States

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Alaska/Hawaii, Argentina, Barbados, Brazil, China, French Guiana, French Polynesia, Guadeloupe, Ireland, Libya, Martinique, Mexico, New Caledonia, Puerto Rico, Reunion, Russian Federation, South Africa, Ukraine, United Kingdom, Venezuela

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Free postage	United States	Economy Postage (USPS Media MailTM)	Estimated between Fri, 10 May and Wed, 15 May to 43230

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