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Persuasion Social Influence and Compliance Gaining by Robert Gass

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Persuasion Social Influence and Compliance Gaining by Robert Gass
Artist
Gass, Robert H.; Seiter, John S.
Updated ISBN1
9780367528485
Updated ISBN2
9781138630611
ISBN
0205698182
Publication Name
Persuasion, Social Influence, and Compliance Gaining
Item Length
9.1in.
Publisher
Allyn & Bacon, Incorporated
Publication Year
2010
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.3in.
Author
Robert H. Gass, John S. Seiter
Features
New Edition
Item Width
7.4in.
Item Weight
21.5 Oz
Number of Pages
384 Pages

About this product

Product Information

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.   This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Product Identifiers

Publisher
Allyn & Bacon, Incorporated
ISBN-10
0205698182
ISBN-13
9780205698189
eBay Product ID (ePID)
79213824

Product Key Features

Author
Robert H. Gass, John S. Seiter
Publication Name
Persuasion, Social Influence, and Compliance Gaining
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2010
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Length
9.1in.
Item Height
0.3in.
Item Width
7.4in.
Item Weight
21.5 Oz

Additional Product Features

Lc Classification Number
Bf637.P4g34 2010
Edition Description
New Edition
Edition Number
4
Copyright Date
2011
Target Audience
College Audience
Topic
Theater / General, General
Lccn
2009-040887
Dewey Decimal
303.342
Dewey Edition
22
Illustrated
Yes
Genre
Psychology, Performing Arts

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