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Principles of Marketing by Stewart Adam [Paperback]

AU $198.00
ApproximatelyS$ 166.70
Condition:
Brand New
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eBay item number:388622523527
Last updated on Jul 23, 2025 02:10:49 SGTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
EAN
9781488611841
UPC
9781488611841
ISBN
9781488611841
MPN
N/A
Recommended Age Range
12+ years
Book Title
Principles of Marketing by Stewart Adam [Paperback
Item Height
1.8 cm
Item Length
27.6 cm
Item Weight
1.14 kg
Item Width
22 cm

About this product

Product Information

This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check with your instructor which edition is your prescribed text Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. This edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Product Identifiers

Publisher
Pearson Education Australia
ISBN-13
9781488611841
eBay Product ID (ePID)
238310324

Product Key Features

Subject
Marketing
Publication Year
2017
Publication Name
Principles of Marketing
Language
English
Type
Textbook
Author
Michael Volkov, Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
Format
Paperback

Additional Product Features

Country/Region of Manufacture
Australia
Title_Author
Stewart Adam, Michael Volkov, Sara Denize, Gary Armstrong, Philip Kotler

Item description from the seller

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simplybestprices-10to20dayshipping

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Welcome to Simply Best Prices. We have a wide range of items, including music, movies and books. We're adding more items all the time so please come back often :-)

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