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The Rookie's Guide to Media Sales by Daniel Walsh Paperback Book
US $295.91
ApproximatelyS$ 380.13
Condition:
Brand New
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Located in: Fairfield, Ohio, United States
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eBay item number:388487612815
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781793560254
- Book Title
- The Rookie's Guide to Media Sales
- ISBN
- 9781793560254
About this product
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1793560250
ISBN-13
9781793560254
eBay Product ID (ePID)
20065562775
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Rookie's Guide to Media Sales
Subject
Media Studies
Publication Year
2023
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
1
Intended Audience
Scholarly & Professional
TitleLeading
The
Synopsis
Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, describe different types of sales, provide an overview of the media environment, and review specific types of media, including newspapers, magazines, radio, television, and more. Additional chapters introduce readers to the sales cycle, offer strategies for networking, and discuss prospecting and qualifying. Students learn how to craft various types of sales communications, how to approach media research, how to conduct a sales meeting, and how to hone their skills in persuasion and reasoning. Chapters address how to approach a client during a sales meeting, identify their needs, present pitches and solutions, overcome objections, and close a meeting with intention. Students learn about media kits, buyer personalities, quality customer service, the essential elements of a business contract, and ethical situations they may face in the field. Negotiations, international business, the business lunch, nonverbal signals, and the power of promotions are covered. Designed to serve as a complete introductory resource, The Rookie's Guide to Media Sales is an ideal textbook for courses and programs in media advertising., Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, ......
Item description from the seller
Seller feedback (1,061,285)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- y***n (155)- Feedback left by buyer.Past monthVerified purchaseItem is new as described, but be aware that if you order this game, it does not come from the US, actually from Australia and took much longer than stated in the description. (At least in my case.) Seller was very quick to respond to help with my concerns, which was appreciated. They went out of their way to rectify.
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
Seller feedback (1,061,285)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- y***n (155)- Feedback left by buyer.Past monthVerified purchaseItem is new as described, but be aware that if you order this game, it does not come from the US, actually from Australia and took much longer than stated in the description. (At least in my case.) Seller was very quick to respond to help with my concerns, which was appreciated. They went out of their way to rectify.
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time