Back to eBay Home
|Listed in category:

Picture 1 of 1

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Vinc - Picture 1 of 1
Have one to sell?
Sell it yourself
The Nile UK Shop
(44811)
Seller's other items
Contact seller

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Vinc

GBP 55.64
ApproximatelyS$ 96.24
Condition:
Brand New
5 available
Breathe easy. Returns accepted.
Shipping:
GBP 6.58 (approx S$ 11.38) Standard Int'l Postage.
Located in: London, United Kingdom
Delivery:
Estimated between Fri, 30 May and Tue, 10 Jun to 94104
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Seller ships within 3 days after receiving cleared payment.
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)

Shop with confidence

eBay Premium Service
Trusted seller, fast shipping, and easy returns. Learn more- Top Rated Plus - opens in a new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:388143119049

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780749464912
Book Title
The Luxury Strategy
ISBN
9780749464912

About this product

Product Information

The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749464912
eBay Product ID (ePID)
115670563

Product Key Features

Number of Pages
408 Pages
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Author
Jean-Noel Kapferer, Vincent Bastien
Format
Hardcover

Dimensions

Item Height
240 mm
Item Weight
755 g
Item Width
165 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Vincent Bastien, Jean-Noel Kapferer

Item description from the seller

Seller business information

VAT number: GB 324767388
About this seller

The Nile UK Shop

99.2% positive feedback•170K items sold

Joined Jun 2021
Usually responds within 24 hours
Great pricing, free shipping and fantastic customer support. The Nile has you covered.
Visit storeContact

Detailed Seller Ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
4.9
Communication
5.0

Seller feedback (48,523)

All ratings
Positive
Neutral
Negative
See all feedback