Marketing for Hospitality and Tourism College Book Used
US $4.97US $4.97
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Marketing for Hospitality and Tourism College Book Used
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A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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Located in: Fountain Inn, South Carolina, United States
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Item specifics
- Condition
- ISBN
- 9780134151922
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134151925
ISBN-13
9780134151922
eBay Product ID (ePID)
219096745
Product Key Features
Number of Pages
688 Pages
Language
English
Publication Name
Marketing for Hospitality and Tourism
Subject
Industries / Hospitality, Travel & Tourism
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
53.9 Oz
Item Length
10.9 in
Item Width
8.6 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2015-050364
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4/791068
Table Of Content
Part I: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Managing Customer Information to Gain Customers Insights 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix 9. Designing and Managing Products and Brands: Building Customer Value 10. Internal Marketing 11. Pricing: Understanding and Capturing Customer Value 12. Marketing Channels: Delivering Customer Value 13. Engaging Customers and Communicating Customer Value 14. Public Relations and Sales Promotion 15. Professional Sales 16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan
Synopsis
KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. KEY TOPICS Introduction: Marketing for Hospitality and Tourism; Service Characteristics of Hospitality and Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Managing Customer Information to Gain Customers Insights; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Customer Driven Marketing Strategy: Creating Value for Target Customers; Designing and Managing Products and Brands: Building Customer Value; Internal Marketing; Pricing: Understanding and Capturing Customer Value; Marketing Channels: Delivering Customer Value; Engaging Customers and Communicating Customer Value; Public Relations and Sales Promotion; Professional Sales; Direct, Online, Social Media and Mobile; Destination Marketing; Next Year's Marketing Plan MARKET For today's hospitality, restaurant, or tourism professional, or those preparing for a job in these fields. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing., For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
LC Classification Number
TX911.3.M3K68 2016
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