Direct Marketing Rules of Thumb Book by Nat G. Bodian. Hard Cover.

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Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“This book is in excellent condition and very informative.”
Unit Type
Unit
Personalized
No
Unit Quantity
1
Country/Region of Manufacture
United States
ISBN
9780070063402
Category

About this product

Product Information

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0070063400
ISBN-13
9780070063402
eBay Product ID (ePID)
28226

Product Key Features

Number of Pages
448 Pages
Publication Name
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Language
English
Subject
Marketing / Direct, Advertising & Promotion, Marketing / Telemarketing
Publication Year
1995
Type
Textbook
Author
Nat G. Bodian
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.4 in
Item Weight
26 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

LCCN
94-023635
Dewey Edition
20
Target Audience
Scholarly & Professional
Dewey Decimal
658.8/4
Lc Classification Number
Hf5415.126.B63 1995
Table of Content
Part I: Direct Mail.Part II: Card Packs: A Comprehensive Understanding.Part III: The Art and Science of Mailing List Usage.Part IV: List Brokers, List Compilers, and List Managers.Part V: Telemarketing.Part VI: Printing, Production, and Letter Shop Procedures.Part VII: Mail Order Space Advertising Techniques.

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