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Winning Behavior : What the Smartest, Most Successful Companies Do Differentl...

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Book Title
Winning Behavior : What the Smartest, Most Successful Companies D
ISBN
9780814413678
Publication Year
2018
Type
Textbook
Format
Paperback
Language
English
Publication Name
Winning Behavior: What the Smartest, Most Successful Companies Do Differently
Item Height
182mm
Author
Terry Bacon, David Pugh
Publisher
HarperCollins Focus
Item Width
119mm
Subject
Economics, Government, Management, Advertising, Marketing, Business
Item Weight
294g
Number of Pages
368 Pages

About this product

Product Information

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Behavioral Differentiation is emerging as the final frontier in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

Product Identifiers

Publisher
HarperCollins Focus
ISBN-13
9780814413678
eBay Product ID (ePID)
176938800

Product Key Features

Author
Terry Bacon, David Pugh
Publication Name
Winning Behavior: What the Smartest, Most Successful Companies Do Differently
Format
Paperback
Language
English
Subject
Economics, Government, Management, Advertising, Marketing, Business
Publication Year
2018
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
182mm
Item Width
119mm
Item Weight
294g

Additional Product Features

Title_Author
Terry Bacon, David Pugh
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 307932304
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