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Menu Labeling Imparts New Information About the Calorie Content of Restaurant Fo
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Located in: Fairfield, Ohio, United States
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eBay item number:386858048788
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781505433876
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781505433876
- Book Title
- Menu Labeling Imparts New Information about the Calorie Content of Restaurant Foods
- Item Length
- 11in
- Publisher
- CreateSpace
- Publication Year
- 2014
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.1in
- Genre
- Business & Economics
- Topic
- Industries / Agribusiness
- Item Width
- 8.5in
- Item Weight
- 5.1 Oz
- Number of Pages
- 36 Pages
About this product
Product Information
Restaurant foods are typically higher in calories than meals consumed at home. Menu labeling regulations by the U.S. Food and Drug and Administration aim to inform consumers about the calorie content of menu items. However, some consumers may already be making at least partially informed decisions. For example, as a rule of thumb, a consumer may be aware that deep-fried foods are higher in calories. He or she may also know to avoid side dishes like French fries and onion rings. Indeed, it has been argued that some consumers can already iden-tify which foods best satisfy their needs and wants and gain little new information from menu labeling. In this study, following research in marketing science and behavioral economics, we assume that a representative consumer employs rules-of-thumb nutrition knowledge to judge the calorie content of restaurant foods when explicit information is unavailable. We then investi-gate whether rules of thumb accurately predict the calorie content of 361 meals sold by 2 major fast-food restaurants and 5,752 meals sold by 5 major full-service restaurants. Results show that some simple rules of thumb are fairly reliable predictors of actual calorie content. They and other information available at the point of sale also explain about half of the total variation in calories in restaurant foods. Nonetheless, we find that menu labeling still imparts substan-tial new information. In particular, it is likely that many Americans are already able to make crude choices between high- and low-calorie foods, based on their pre-existing understandings of nutrition. Menu labeling allows them to make finer adjustments in their food choices and behavior, if they wish to.
Product Identifiers
Publisher
CreateSpace
ISBN-10
1505433878
ISBN-13
9781505433876
eBay Product ID (ePID)
234656767
Product Key Features
Book Title
Menu Labeling Imparts New Information about the Calorie Content of Restaurant Foods
Format
Trade Paperback
Language
English
Topic
Industries / Agribusiness
Publication Year
2014
Genre
Business & Economics
Number of Pages
36 Pages
Dimensions
Item Length
11in
Item Height
0.1in
Item Width
8.5in
Item Weight
5.1 Oz
Additional Product Features
Target Audience
Trade
Item description from the seller
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eBay item number:386858048788
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