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Barclays Guide to Franchising for the Small Business, Paperback by Stanworth,...

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9780631174981
Book Title
Barclays Guide to Franchising for the Small Business
Item Length
8.5 in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
1991
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.4 in
Author
Brian D. Smith, John Stanworth
Genre
Business & Economics
Topic
Franchises
Item Width
5.9 in
Item Weight
7.8 Oz
Number of Pages
190 Pages

About this product

Product Information

Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems - large initial outlay, unsocial hours, lack of control - it can be highly profitable. The Barclays Guide to Franchising for the Small Business has been written with the specific aim of providing advice to business people who may be considering franchising as a means of expansion as well as to those who are looking to take up a franchise as an entry point into business. It examines the vast range of businesses that can be franchised, from hamburgers to computers, and outlines the comparative strengths and weaknesses of franchising from the viewpoints of all parties. It defines the steps involved and the franchise. It examines the processes involved in setting up as a franchisor, from market testing through to the final business product and explains the relationship between franchisee and franchisor in an extremely useful sample legal contract. Smith and Stanworth are a uniquely well-qualified team, boastin both a first-class research record and experience of running a franchise which is one of the eight founder members of the British Franchise Association. The Barclays Guide to Franchising for the Small Business is an invaluable guide to the opportunities and potential pitfalls associated with this extremely popular form of business.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0631174982
ISBN-13
9780631174981
eBay Product ID (ePID)
1175110

Product Key Features

Book Title
Barclays Guide to Franchising for the Small Business
Author
Brian D. Smith, John Stanworth
Format
Trade Paperback
Language
English
Topic
Franchises
Publication Year
1991
Illustrator
Yes
Genre
Business & Economics
Number of Pages
190 Pages

Dimensions

Item Length
8.5 in
Item Height
0.4 in
Item Width
5.9 in
Item Weight
7.8 Oz

Additional Product Features

Lc Classification Number
Hf5429.23.S73 1991
Copyright Date
1991
Lccn
90-042898
Dewey Decimal
658.8/708
Dewey Edition
20

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