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Microtrends: The Small Forces Behind Tomorrow's Big Changes by
US $7.49
ApproximatelyS$ 9.63
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Item specifics
- Condition
- ISBN
- 9780446580960
About this product
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
0446580961
ISBN-13
9780446580960
eBay Product ID (ePID)
60205560
Product Key Features
Book Title
Microtrends : the Small Forces Behind Tomorrow's Big Changes
Number of Pages
448 Pages
Language
English
Topic
Demography, Sociology / General, General
Publication Year
2007
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
24.5 Oz
Item Length
9.2 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-021359
Dewey Edition
22
Dewey Decimal
303.4973
Synopsis
The advisor to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends, revealing that the nation is no longer a melting pot but a collection of communities with individual tastes and lifestyles.Twelve, "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." -Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
LC Classification Number
HB3505.P44 2007
Item description from the seller
Seller feedback (100,067)
- 5***i (0)- Feedback left by buyer.Past monthVerified purchaseThe book was in good condition and arrived quickly.
- b***e (210)- Feedback left by buyer.Past monthVerified purchaseArrived early , thank you, as described.
- 1***1 (2613)- Feedback left by buyer.Past monthVerified purchaseWow Very good, Thanks for the service
Seller feedback (100,067)
- 5***i (0)- Feedback left by buyer.Past monthVerified purchaseThe book was in good condition and arrived quickly.
- b***e (210)- Feedback left by buyer.Past monthVerified purchaseArrived early , thank you, as described.
- 1***1 (2613)- Feedback left by buyer.Past monthVerified purchaseWow Very good, Thanks for the service