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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements: Eine em

Condition:

Brand New

Quantity:

7 available

Price:

US $60.81

ApproximatelyS$ 82.60

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Free Economy Shipping. See detailsfor shipping

Located in: Fairfield, Ohio, United States

Delivery:

Estimated between Sat, 18 May and Thu, 30 May to 43230

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grandeagleretail (918549)
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eBay item number:386714665965

Last updated on Apr 01, 2024 14:50:11 SGTView all revisionsView all revisions

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

ISBN-13: 9783834945006

Book Title: Wirkung von Preisen und Werbung als Instrumente des Revenue Manag

ISBN: 9783834945006

Publication Name: Wirkung Von Preisen Und Werbung ALS Instrumente Des Revenue Managements

Item Length: 8.3in

Publisher: Springer Fachmedien Wiesbaden Gmbh

Publication Year: 2012

Series: Innovatives Markenmanagement Ser.

Type: Textbook

Format: Trade Paperback

Language: German

Item Height: 0.2in

Author: Uwe Schnetzer, Springer

Item Width: 5.8in

Item Weight: 16 Oz

Number of Pages: Xxiv, 219 Pages

About this product

Product Information

Als wichtige Akteure in der Tourismuswirtschaft stehen integrierte Reiseveranstalter vor der Herausforderung, fixe Kapazit ten bei einer schwankenden Nachfrage auszulasten. Zur Steuerung der Nachfrage werden die Marketing-Mix-Instrumente Preis und Werbung eingesetzt. Die Wirkung von Werbung auf die Nachfrage ist jedoch vom Werbeinhalt abh ngig. Im Rahmen der vorliegenden Arbeit wird mithilfe regressionsanalytischer Methodik die Wirkung von Preisen, Marken- und Preiswerbung auf die Nachfrage von Pauschalreisen quantifiziert und daraus Implikationen f r das Revenue Management von integrierten Reiseveranstaltern abgeleitet.

Product Identifiers

Publisher

Springer Fachmedien Wiesbaden Gmbh

ISBN-10

3834945005

ISBN-13

9783834945006

eBay Product ID (ePID)

203592277

Product Key Features

Author

Uwe Schnetzer, Springer

Publication Name

Wirkung Von Preisen Und Werbung ALS Instrumente Des Revenue Managements

Format

Trade Paperback

Language

German

Publication Year

2012

Series

Innovatives Markenmanagement Ser.

Type

Textbook

Number of Pages

Xxiv, 219 Pages

Dimensions

Item Length

8.3in

Item Height

0.2in

Item Width

5.8in

Item Weight

16 Oz

Additional Product Features

Series Volume Number

Number of Volumes

1 Vol.

Lc Classification Number

Hf5410-5417.5

Table of Content

Tourismus.- Reiseveranstalter.- Revenue Management.- Werbewirkungsforschung.- Preiselastizität.- Regressionsanalyse.

2012

Target Audience

Scholarly & Professional

Topic

Marketing / General

Illustrated

Yes

Genre

Business & Economics

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:386714665965

Last updated on Apr 01, 2024 14:50:11 SGTView all revisionsView all revisions

Postage and handling

Item location:

Fairfield, Ohio, United States

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
Free postage	Free	United States	Economy Shipping	Estimated between Sat, 18 May and Thu, 30 May to 43230

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