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Designing Luxury Brands: The Science of Pleasing Customers' Senses by Diana Derv

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US $113.43

ApproximatelyS$ 154.69

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Located in: Fairfield, Ohio, United States

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Estimated between Fri, 17 May and Wed, 29 May to 43230

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grandeagleretail (918467)
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eBay item number:386540885560

Last updated on Apr 01, 2024 14:26:30 SGTView all revisionsView all revisions

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

ISBN-13: 9783319715551

Type: NA

Publication Name: NA

ISBN: 9783319715551

Publication Year: 2018

Format: Hardcover

Language: English

Book Title: Designing Luxury Brands : the Science of Pleasing Customers' Senses

Author: Diana Derval

Item Length: 9.3in

Publisher: Springer International Publishing A&G

Genre: Design, Business & Economics

Topic: Graphic Arts / Branding & Logo Design, Marketing / General, Industries / General, Consumer Behavior

Item Width: 6.1in

Item Weight: 16.2 Oz

Number of Pages: Xxii, 170 Pages

About this product

Product Information

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test(R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Product Identifiers

Publisher

Springer International Publishing A&G

ISBN-10

3319715550

ISBN-13

9783319715551

eBay Product ID (ePID)

239913091

Product Key Features

Book Title

Designing Luxury Brands : the Science of Pleasing Customers' Senses

Author

Diana Derval

Format

Hardcover

Language

English

Topic

Graphic Arts / Branding & Logo Design, Marketing / General, Industries / General, Consumer Behavior

Publication Year

2018

Genre

Design, Business & Economics

Number of Pages

Xxii, 170 Pages

Dimensions

Item Length

9.3in

Item Width

6.1in

Item Weight

16.2 Oz

Additional Product Features

Number of Volumes

1 Vol.

Lc Classification Number

Hf5415.1255

Reviews

"The author has based this book on her research, offering readers powerful business frameworks they can use and adapt for their needs in order to understand and predict human behavior. ... I highly recommend this book to anyone interested in understanding the substrates behind the needs and choices of consumers, but also understanding our own choices - from a different point of view." (Monica Diana Olteanu, insights - Consumer Neuroscience in Business, Issue 24, September, 2018)

Table of Content

Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.

2018

Series

Management for Professionals Ser.

Illustrated

Yes

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:386540885560

Last updated on Apr 01, 2024 14:26:30 SGTView all revisionsView all revisions

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Fairfield, Ohio, United States

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
Free postage	Free	United States	Economy Shipping	Estimated between Fri, 17 May and Wed, 29 May to 43230

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