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One Click: Jeff Bezos and the Rise of Amazon.com by Brandt, Richard L. Hardback
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Located in: Florida, United States
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eBay item number:386435941943
Item specifics
- Condition
- ISBN
- 1591843758
- EAN
- 9781591843757
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- One Click: Jeff Bezos and the Rise of Amazon.com
- Artist
- Brandt, Richard L.
- Brand
- N/A
- Colour
- N/A
- Book Title
- One Click : Jeff Bezos and the Rise of Amazon.Com
- Item Length
- 7.3in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Biography & Autobiography, Business & Economics, Language Arts & Disciplines
- Topic
- Publishing, Literary, E-Commerce / General (See Also Computers / Electronic Commerce), Corporate & Business History, Business
- Item Width
- 5.3in
- Item Weight
- 9.3 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591843758
ISBN-13
9781591843757
eBay Product ID (ePID)
99611096
Product Key Features
Book Title
One Click : Jeff Bezos and the Rise of Amazon.Com
Format
Hardcover
Language
English
Topic
Publishing, Literary, E-Commerce / General (See Also Computers / Electronic Commerce), Corporate & Business History, Business
Publication Year
2011
Genre
Biography & Autobiography, Business & Economics, Language Arts & Disciplines
Number of Pages
224 Pages
Dimensions
Item Length
7.3in
Item Height
0.9in
Item Width
5.3in
Item Weight
9.3 Oz
Additional Product Features
Lc Classification Number
Z473.B47b75 2011
Grade from
Twelfth Grade
Reviews
"Richard Brandt compellingly profiles one of the greatest Internet executives of the era." -- Stephen Leeb , author of The Oil Factor and Red Alert "Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon." --Management Today
Copyright Date
2011
Lccn
2011-019057
Dewey Decimal
381.142092
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:386435941943
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Free postage | United States | Standard Postage (USPS Ground Advantage®) | Estimated between Sat, 1 Jun and Wed, 5 Jun to 43230 |
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