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Everyday Fashions of the 20'S: As Pictured in Sears and Other Catalogs by Stella

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Brand New
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Located in: Calgary, Alberta, Canada
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eBay item number:386211024917
Last updated on Apr 16, 2024 14:39:19 SGTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780486241340
Type
NA
Publication Name
NA
ISBN
9780486241340
Book Title
Everyday Fashions of the Twenties As Pictured in Sears and Other Catalogs
Item Length
12in
Publisher
Dover Publications, Incorporated
Publication Year
1981
Format
Trade Paperback
Language
English
Item Height
0.4in
Author
Stella Blum
Genre
Design, Antiques & Collectibles, Health & Fitness
Topic
Beauty & Grooming, Textiles & Costume, Fashion & Accessories
Item Width
9.1in
Item Weight
21.7 Oz
Number of Pages
156 Pages

About this product

Product Information

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos. You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well. For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.

Product Identifiers

Publisher
Dover Publications, Incorporated
ISBN-10
0486241343
ISBN-13
9780486241340
eBay Product ID (ePID)
894520

Product Key Features

Book Title
Everyday Fashions of the Twenties As Pictured in Sears and Other Catalogs
Author
Stella Blum
Format
Trade Paperback
Language
English
Topic
Beauty & Grooming, Textiles & Costume, Fashion & Accessories
Publication Year
1981
Genre
Design, Antiques & Collectibles, Health & Fitness
Number of Pages
156 Pages

Dimensions

Item Length
12in
Item Height
0.4in
Item Width
9.1in
Item Weight
21.7 Oz

Additional Product Features

Lc Classification Number
Gt615.E93
Copyright Date
1981
Target Audience
Trade
Lccn
81-065205
Dewey Decimal
391/.00973
Series
Dover Fashion and Costumes Ser.
Dewey Edition
19
Illustrated
Yes

Item description from the seller

grandeagleretail

grandeagleretail

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i***5 (15)- Feedback left by buyer.
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Book was just as described. Well packaged too.
1***0 (142)- Feedback left by buyer.
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The seller is very good, fast and quality in shipping. but the book does not fulfill what it promises about a deep verse-by-verse analysis, it has more blank pages than the content to teach. I asked that they teach me, not that they make me fill in and draw conclusions.
h***t (1287)- Feedback left by buyer.
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Quick transaction, love the merchanu