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Web Marketing All-In-One for Dummies by Michael Becker, Elizabeth Marsten, John

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Located in: New York, New York, United States

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Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230

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eBay item number:386208693603

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

Book Series: For Dummies

ISBN: 9781118243770

Book Title: Web Marketing All-In-One for Dummies

Publisher: Wiley & Sons, Incorporated, John

Item Length: 9.2 in

Edition: 2

Publication Year: 2012

Format: Trade Paperback

Language: English

Illustrator: Yes

Item Height: 1.9 in

Author: John Arnold, Michael Becker, Elizabeth Marsten, Marty Dickinson, Ian Lurie

Genre: Business & Economics

Topic: E-Commerce / Internet Marketing

Item Weight: 60.5 Oz

Item Width: 7.4 in

Number of Pages: 944 Pages

About this product

Product Information

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

1118243773

ISBN-13

9781118243770

eBay Product ID (ePID)

110853439

Product Key Features

Edition

Book Title

Web Marketing All-In-One for Dummies

Number of Pages

944 Pages

Language

English

Publication Year

2012

Topic

E-Commerce / Internet Marketing

Illustrator

Yes

Genre

Business & Economics

Author

John Arnold, Michael Becker, Elizabeth Marsten, Marty Dickinson, Ian Lurie

Format

Trade Paperback

Dimensions

Item Height

1.9 in

Item Weight

60.5 Oz

Item Length

9.2 in

Item Width

7.4 in

Additional Product Features

Intended Audience

Trade

Dewey Edition

Lccn

2012-941789

Number of Volumes

8 Bks. in 1

Dewey Decimal

658.872

Lc Classification Number

Hf5415.1265

Table of Content

Introduction 1 Book I: Web Presence 7 Chapter 1: Internet Business Basics 9 Chapter 2: Making Money Online 23 Chapter 3: Designing to Sell 51 Chapter 4: Creating and Connecting Multiple Websites 75 Chapter 5: Creating Exceptional Copy That Sells 95 Chapter 6: Lead-Generation for Business Growth 119 Chapter 7: Getting Help with Your Web Presence 129 Book II: Search Engine Optimization 147 Chapter 1: Getting Ready for SEO 149 Chapter 2: Choosing the Right Keywords 165 Chapter 3: Eliminating Search Engine Roadblocks 179 Chapter 4: Making Search Engines Love Your Site 195 Chapter 5: Understanding Blended Search 209 Chapter 6: Writing Great Copy for Search Engines 219 Chapter 7: Building Link Love 233 Chapter 8: Analyzing Your Results 251 Chapter 9: Hiring an SEO Professional 261 Book III: Web Analytics 267 Chapter 1: Getting Started with Analytics 269 Chapter 2: Tracking Traffic Volumes 287 Chapter 3: Measuring Your Best Referrers 299 Chapter 4: Measuring Visit Quality 311 Chapter 5: Using Conversion Goals 321 Chapter 6: Using Goal Funnels 337 Book IV: Online Advertising and Pay Per Click 345 Chapter 1: Grasping PPC Methods 347 Chapter 2: Combining PPC and Search Engines 353 Chapter 3: Making Keyword Lists That Sell 381 Chapter 4: Writing Ads That Earn Clicks and Pay You Back 397 Chapter 5: Budgeting and Bidding on Keywords 409 Chapter 6: Legally Speaking: PPC and the Law 425 Chapter 7: Using Tools, Tips, and Tricks of the Trade 433 Book V: E-Mail Marketing 453 Chapter 1: Adding E-Mail to a Web Marketing Strategy 455 Chapter 2: Becoming a Trusted Sender 463 Chapter 3: Building a Quality E-Mail List 479 Chapter 4: Constructing an Effective Marketing E-Mail 497 Chapter 5: Making Your E-Mail Content Valuable 529 Chapter 6: Tracking Your E-Mail Campaign Results 543 Chapter 7: Maximizing E-Mail Deliverability 557 Book VI: Blogging and Podcasting 571 Chapter 1: Picking Your Blog Topic 573 Chapter 2: Getting Yer Blog On 581 Chapter 3: Writing Like a Blogger 595 Chapter 4: Tracking Other Blogs 603 Chapter 5: Getting Involved on Other Blogs 615 Chapter 6: Promoting Your Posts 621 Chapter 7: Introducing Podcasting 627 Book VII: Social Media Marketing 639 Chapter 1: Understanding Social Media 641 Chapter 2: Creating Your Social Media Desktop 657 Chapter 3: Creating Your Social Media Plan 671 Chapter 4: Navigating Top Social Media Sites 687 Chapter 5: Building Your Network 713 Chapter 6: Creating a Winning Social Media Campaign 721 Book VIII: Mobile Marketing 731 Chapter 1: Getting Started with Mobile Marketing 733 Chapter 2: Planning a Mobile Marketing Campaign 755 Chapter 3: Running Mobile Communication Campaigns 771 Chapter 4: Displaying Your Advertising on Mobile Devices 789 Chapter 5: Delivering Valuable Mobile Content 811 Chapter 6: Getting Paid for Your Mobile Marketing Efforts 827 Chapter 7: Tracking a Mobile Marketing Campaign 839 Index 859

2012

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eBay item number:386208693603

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